New iPhone, BlackBerry App from Scottsdale Weight Loss Center Takes Guesswork out of Confusing Nutrition Labels

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--More than 66 percent of Americans are considered overweight or obese by the National Center for Health Statistics. To help defeat this overwhelming problem, the doctors of the Scottsdale Weight Loss Center (SWLC) PLLC (www.scottsdaleweightloss.com) are pleased to announce the launch of FoodGauge (www.foodgauge.com), a new smart phone application for iPhone, iTouch and BlackBerry that helps people get on the right path to weight loss by taking the guesswork out of confusing nutrition labels.

“Weight loss does not have to be rocket science”

Gone are the days of wondering whether that bag of chips is good for you. Developed by Robert Ziltzer, M.D. and Craig Primack, M.D., top weight loss physicians and co-founders of the SWLC, FoodGauge takes four factors into consideration: fat, carbohydrates, fiber and protein. By simply entering this information into the application from the back of any nutrition label, FoodGauge provides a numerical score, ranked from five to one, that helps you choose which foods will assist with weight loss.

“Weight loss does not have to be rocket science,” said Dr. Ziltzer. “Using the principles of sound nutrition and our background as certified weight loss doctors, we have created FoodGauge to simplify food choices for the average person.”

Fruits, veggies and lean meats (foods that are healthy and keep you full) will rank a four or five and can be consumed relatively guilt-free. Food that scores a two or one is generally full of sugar, butters and oils (empty calories that cause you to desire more empty calories) and should be eaten sparingly.

“Many people think technology makes us lazy,” said Dr. Primack. “Dr. Ziltzer and I choose to embrace the tools at our disposal, such as the iPhone and BlackBerry, and make them useful. Having a program in your pocket that assists with weight loss is very appealing to those who struggle with discerning between good and bad foods.”

Available for 99 cents through Apple iTunes and $2.99 through BlackBerry App World, FoodGauge is a convenient, inexpensive application for people looking to be more knowledgeable about their food intake in pursuit of shedding those pounds.

About Scottsdale Weight Loss Center:

Scottsdale Weight Loss Center (SWLC) is a medical weight management center providing comprehensive weight loss programs to the residents of the Greater Phoenix area. Founded by Craig Primack, M.D. and Robert Ziltzer, M.D., SWLC provides physician-supervised weight loss programs that include strong coaching support and education to promote lifelong solutions for managing your weight. Since 2006, SWLC has helped clients lose more than 55,000 pounds. For more information, visit www.scottsdaleweightloss.com.

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