New Firm Canvas Brand Advisors Focuses on Building Inspiring Brands; Bringing Them to Life

NEW YORK--(BUSINESS WIRE)--Today, two former brand executives from Lippincott, Jana Zednickova and Alex Reid launched Canvas Brand Advisors (www.canvasbrandadvisors.com).

Canvas is a boutique brand consultancy that goes beyond brand definition to brand activation. The company provides traditional branding strategy and identity design services and couples them with practical business understanding and a focus on activation services.

Most recently, Zednickova and Reid were Senior Partner and Partner, respectively, in the brand strategy group of Lippincott in New York. They’ve served a broad range of clients, from startups and non-profit organizations to leading Fortune 100 players.

Their clients have included: Ameriprise, Andersen Windows, AT&T, Bank of America, Bank Austria Creditanstalt, Citigroup, Comcast, Delta Air Lines, GE, IBM, Johnson Controls, Kodak, Macy’s, Nestle, Samsung, United Technologies, and Walmart as well as Catapult Learning, First Citizens of Trinidad and Tobago, Fragomen, Hole in the Wall Gang Camps, Kenyon College, The Peddie School, and US Business School Prague (USBSP).

Zednickova’s background includes working as a consultant to the marketing innovation firm Fusion5/Added Value. She was also a project manager at McKinsey in London and Prague, where she led assignments developing marketing, communications and growth strategies for key financial services players. Earlier, she was a business development associate for GE Capital Corporation in Brussels and a financial analyst at Prudential Securities in New York. Zednickova holds a B.A. and an M.A. in International Affairs/International Trade from the Prague School of Economics and an M.B.A. from the Wharton School of the University of Pennsylvania. Recognized as a thought-leader, her branding work has been published in a number of white papers and marketing articles.

Earlier in his career, Reid served as a consultant to Lufthansa, where he helped the airline determine strategies for motivating employees more effectively. Reid has been a frequently featured speaker on touchpoint alignment and brand activation, sharing his work at The Conference Board’s Corporate Image and Branding Conference. He has also been a guest lecturer at Yale University’s School of Art and Emory’s Roberto C. Goizueta Business School. Mr. Reid earned his M.Sc. in Management Studies from Oxford University’s Saïd Business School and a B.A. in Architecture from Yale University.

Canvas Brand Advisors is located in New York City. For more information, visit www.canvasbrandadvisors.com.