Principia’s Building Materials Conference on Moisture Prevention and Protection Taking Place in Charlotte, NC on October 19-20, 2009

EXTON, Pa.--(BUSINESS WIRE)--Principia Partners reminds the building products industry to save the date for this year's executive conference on developments in materials and solutions related to moisture prevention and protection in residential and commercial building. This year's conference on October 19 and 20, 2009 will provide industry executives with up-to-date insights on the industry, new and fresh ideas on innovation, and an opportunity to network with industry peers and customers.

“We are very excited about this event and its ability to serve as a unique forum for learning and networking. Principia is hosting an event that will deliver nearly 20 executive presentations having the depth and breadth of topic coverage that attendees need to improve their businesses.”

Jim Morton, Senior Partner, says, “We are very excited about this event and its ability to serve as a unique forum for learning and networking. Principia is hosting an event that will deliver nearly 20 executive presentations having the depth and breadth of topic coverage that attendees need to improve their businesses.”

A few examples of speakers and topics scheduled for this event include:

• Kathy Hall, VP Marketing for Microban, will be discussing the evolution and growth of antimicrobial technologies in building materials. She will cover the important factors in finding the right microbial solution and how to leverage the best ingredient brands for value added product selling.
• David Bell, Director of Building Science for Masco Contractor Services, will be covering the importance for a systems approach to high performance homes. He will summarize the impact of building components on the system and show how to best analyze component interaction within a home to determine the effects of moisture.
• David Jaffe, VP Legal Affairs for NAHB, will be presenting on best ways to minimize moisture-related liability. Mr. Jaffe will provide insight on how joint cooperation between builders and manufacturers must occur. Specifically, a case study for exterior insulation finish systems will highlight how builders and manufacturers must work together to solve moisture-related problems.

In addition, two panel discussions comprising leading experts will be held:

• Moisture Problems and Solutions in Flooring. Moisture is a growing concern for both residential and commercial structures, and is requiring greater study on best methods to prevent and also remediate the problems associated with moisture.
• Moisture Regulatory Issues and Solutions in North America and Europe. This panel will provide attendees an opportunity to learn some of the latest regulatory trends related to moisture and ways to address the growing problems of moisture in various building structures.

This conference promises to be the year's most informative conference on moisture and how building materials can meet performance needs for protection and prevention within the building envelope.

Prospective attendees can register early and save 15% of standard registration rates. Early bird registration discount ends on August 31, 2009. For more information on the conference program or to register, visit www.PrincipiaConferences.com. Several sponsorship opportunities and exhibit spaces are still available for those companies interested in maximizing their participation at the event.

Headquartered in suburban Philadelphia, Principia Conferences is a part of Principia Partners, a leading boutique strategy consulting firm that serves the broad building products and construction materials industry as well as other materials-related industries. For more information, visit the company's web site at www.PrincipiaConsulting.com.