7-Eleven and Pepsi Max Sizzle at WWE®’s SummerSlam®

STAMFORD, Conn.--(BUSINESS WIRE)--World Wrestling Entertainment® announced today its partnership with two national, blue-chip brands, 7-Eleven and Pepsi Max, as sponsors of the 2009 SummerSlam® pay-per-view on Sunday, August 23, at the Staples Center in Los Angeles. As presenting partner of SummerSlam, 7-Eleven will conduct a nationwide storefront branding campaign in August promoting SummerSlam and featuring WWE® Superstars John Cena®, Triple H®, Edge®, Undertaker® and WWE Diva Kelly Kelly™ on five collectible Super Big Gulp beverage cups.

“WWE’s new partnership with both 7-Eleven and Pepsi Max demonstrates the power of the WWE brand as an exciting entertainment property that offers ‘one-stop shopping’ access to fully integrated campaigns that efficiently reach our millions of fans”

Kicking off at midnight on July 31 and running throughout August, more than 5,400 7-Eleven locations nationwide will feature WWE and SummerSlam-branded products such as the “SuperSlam Sub” and the “3-Count Meal Deal,” store-front and window signs, various food and beverage dispensers, and point-of-sale displays. A WWE-produced television ad featuring WWE Diva Kelly Kelly will debut on Monday Night Raw® and also air on various sports programs. 7-Eleven also will run corresponding digital and print media campaigns on WWE’s website, WWE.com, which generates more than 14 million monthly unique visitors worldwide and in WWE Magazine, read by more than 4.6 million readers each month.

As a participating partner, Pepsi Max will also play an integral role in this year’s SummerSlam activities. On August 22-23, the Pepsi Max FANtasy tour truck will stop at SummerSlam Axxess, WWE’s fan festival in the Nokia Plaza at LA Live, and visitors will be treated to free samples of Pepsi Max. In addition, Pepsi Max will promote an online sweepstakes, hosted on WWE.com, where fans can register to win a trip to WrestleMania® XXVI in Glendale, Arizona.

“WWE’s new partnership with both 7-Eleven and Pepsi Max demonstrates the power of the WWE brand as an exciting entertainment property that offers ‘one-stop shopping’ access to fully integrated campaigns that efficiently reach our millions of fans,” said Brian Kalinowski, Executive Vice President, Digital Media, WWE. “WWE is looking forward to celebrating our second largest pay-per-view of the year, SummerSlam, with 7-Eleven and Pepsi Max.”

SummerSlam will be seen in more than 100 countries and 12 languages.

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