NEW YORK--()--Business Wire launches “All Things Press Release” (http://businesswired.wordpress.com/category/podcast/) today, a podcast about, well, all things press release.
“We really want to be the go-to place for all things press release”
The series will address some of the most frequently asked questions Business Wire staffers get in the course of processing and distributing more than 1,000 press releases each week day—how to write them, when to send them, how to optimize them and more, said Laura Sturaitis, Senior Vice President Media Services and Product Strategy. “We really want to be the go-to place for all things press release,” said Sturaitis, adding that Business Wire’s goal is to continue educating clients in as many formats as possible.
The three-minute podcast series kicks off with the question:
When’s the Best Time to Send a Press Release? and continues with
How Long Does it Take to Write a Press Release?
Why Add Links to Your Press Release?
How Much Does it Cost to Send a Press Release?
The podcast program features the voice of Monika Maeckle, Vice President of New Media for Business Wire with original music written by Alexander Rivard. Guest communicators and others will be featured in future programs and ideas for podcast topics are welcome at monika.maeckle@businesswire.com, on Twitter at http://twitter.com/businesswire or at our Facebook page http://www.facebook.com/BusinessWire.
Listeners to the All Things Press Release Podcast can subscribe in iTunes or visit the Businesswired blog.
“All Things Press Release” joins Business Wire’s other educational offerings, which include conferences, webinars, tip sheets and tools. The resources are provided to public relations and investor relations professionals to assist in navigating the dynamic communications landscape. The company’s award-winning webinar series offers complimentary webcasts on such topics as press release optimization, using new media tools to get the most out of your press release, and social media tactics for public companies.
About Business Wire
Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.
Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.
Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.
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