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July 21, 2009 01:51 PM Eastern Time 

Bordeaux Wine Council to Sponsor 2010 Master of Wine Symposium “Forging Links” June 24-27, 2010

BORDEAUX, France--(BUSINESS WIRE)--The Bordeaux Wine Council (CIVB, www.bordeaux.com) is pleased to announce the forthcoming Institute of Masters of Wine Symposium entitled ‘Forging Links’ will be held in Bordeaux June 24-27, 2010 during the bi-annual Fête le Vin. The Forging Links Symposium will address the important connections in the global wine industry.

The Institute of Masters of Wine Symposium is held every four years to examine a fundamental theme of the wine industry and is and is open to all. Next year’s event, held at Cité Mondiale du Vin in Bordeaux’s center, will cover the connections bonding the wine trade together including the influence and use of the internet around the globe, how to deliver customer satisfaction through different business structures, the succession issues around family businesses, winemakers who work with similar varieties around the globe, and emerging markets. The Institute has gathered a host of internationally recognized experts and thinkers to serve as presenters and panelists such as Egon Muller, Zelma Long, Christian Seely, Jancis Robinson MW, Tim Atkin MW, Michel Rolland, Paul Draper and many others.

This international event is supported by the Bordeaux Wine Council (CIVB), the Union des Grands Crus of Bordeaux, the Syndicate of the Grand Crus Classés, the Bordeaux Tourist Office, the Wine Syndicate of Sauternes and Barsac, AXA Millésimes, Riedel Glass, San Pellegrino, the Syndicate of Bordeaux Wine Merchants and CVBG.

During the latest Vinexpo, Dr Joseph Schuller MW, Chairman of the Institute of Masters of Wine and Alain Vironneau, Chairman of the Bordeaux Wine Council, officially launched the symposium at the council’s Pavillion.

For details of the entire program please visit www.mwsymposium.com or contact Clive Barlow MW, of the Institute of Masters of Wine, at clivewine@aol.com.

About the CIVB, Bordeaux Wine Council

The Conseil Interprofessionnel du Vin de Bordeaux (CIVB) (www.bordeaux.com) represents nearly 10,000 Bordeaux producers and 400 négociants. The association has three missions: marketing, economic and technical. Through various communication campaigns, the CIVB promotes the interests of its members to a national and international audience. With its Economic Research Service, the CIVB aims to improve the knowledge of its membership about markets’ trends, from production to distribution. Finally, its technical mission addresses all quality-related issues, anticipates new environmental and food safety stipulations, and conserves and protects viticultural heritage assets. Since 2005, Benson Marketing Group is the public relations representative for the CIVB in the United States.

About The Institute of Masters of Wine

The Institute of Masters of Wine (IMW) is a not-for-profit organization dedicated to promoting the highest level of educational achievement for the wine industry, culminating in the internationally recognized qualification of Master of Wine (MW). As a corporate entity it organizes all aspects of the Master of Wine examination and education program, runs tastings and other events programs, provides membership services to MWs world-wide, and information and access to specialist advice for the wine industry in general. For full details of the Institute, its members and activities, visit www.mastersofwine.org.

Contacts

Benson Marketing Group
Sarah Jones, 707-254-1114
jones@bensonmarketing.com
or
CIVB
Pauline Leonard, +33 (0)5 56 00 22 71
pauline.leonard@vins-bordeaux.fr

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