Dell Download Store Adds Adobe to Portfolio of Mainstream Software Offerings

• Dell Download Store is the First Non-Adobe Consumer Site Authorized for Downloads
• Customers Gain Broader Choices, Lower Prices and Convenience at www.Dell.com/downloads

ROUND ROCK, Texas--(BUSINESS WIRE)--The Dell Download Store today added another top-tier software publisher – Adobe Systems Incorporated – to its U.S. roster of convenient, competitively priced downloads. Dell’s online software superstore, established in January, features downloads from a variety of publishers, including four of the largest software providers in the U.S. – Adobe, Microsoft, Intuit and Symantec.

“Our agreement with Adobe is another proof point that the Dell Download Store is a convenient, money-saving online destination for people in the market for the most popular software titles.”

The News

The Dell Download Store becomes the first non-Adobe site where people can go to download Adobe software such as Acrobat®, Photoshop® Elements and Premiere® Elements. The agreement is similar to an arrangement announced with Microsoft on June 11.

Advantages include:

• The choice and convenience of buying popular software via downloads.
• Savings of up to 15 percent off suggested retail prices when Adobe products are downloaded from Dell.
• Avoidance of shipping costs and elimination of packaging material required for boxed software.
• If Dell Download Store customers need to reload software on a new PC or to resolve problems such as a crashed hard drive, they can log in to their “digital locker” and download previously purchased titles at no extra charge.

Software categories:

• Business & Office
• Migration & Backup
• Finance & Accounting
• Reference & Education
• Video & Music Editing
• Home Security
• Business Security
• Graphics & Design
• Remote Access
• Video Chat & IM
• Voice Control

Quote

“Our agreement with Adobe is another proof point that the Dell Download Store is a convenient, money-saving online destination for people in the market for the most popular software titles.” -- Geoff Surkamer, general manager, Global Consumer Software.

Links

Dell Download Store

Dell.com

Green Packaging Strategy

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