Met Opera Chief Peter Gelb Gives Keynote at MidemNet 2010

PARIS--(BUSINESS WIRE)--Peter Gelb, General Manager of New York’s Metropolitan Opera, will deliver a keynote at the 11^th edition of MidemNet, the international forum dedicated to reflection on the music business in the digital age.

At the crossroads of live classical music and digital, Peter Gelb will outline how new technologies have revitalised the Met, both widening and monetising its audience.

Peter Gelb has been in charge at the Met since 2006, and has succeeded in reinventing opera by making it accessible to everyone through multiple distribution modes such as live HD broadcasts in cinemas, the Internet, satellite radio and mobile platforms.

Under Peter Gelb’s management, the Met, which just celebrated its 125th anniversary, has managed to develop an audacious policy to reach out to a wider and younger audience. The introduction of public rehearsals, “last minute” tickets at $20, and the launch of the collection The Met: Live in HD – winner of the prestigious Peabody and Emmy Awards – have all contributed to attracting a new, broader, younger audience.

For the first time since its launch in 2000, MidemNet will be open for free to all MIDEM participants, and will be expanded to run from 23 to 27 January 2010. MidemNet will this year offer a conference programme bringing together some of the top industry leaders in the music and digital sectors on 23 and 24 January in the Debussy Auditorium, and will continue throughout MIDEM in a new dedicated space located at the heart of the market.

Download a photo of Peter Gelb from the site: http://www.reedmidem.com/v3/Press/DownloadZone/en

Find the latest news about MIDEM and MidemNet at: http://www.midem.com

Note to Editors:

ABOUT REED MIDEM:

Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.

Reed MIDEM is a division of Reed Exhibitions, the world’s leading events organiser. Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 500 events serves 47 industry sectors. In 2007 Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 39 fully staffed offices.

For further information about Reed MIDEM visit www.reedmidem.com