Lance Armstrong and Nike “Driven” TV Commercial to Premiere Tonight at 8pm EST

TV, Digital and Grassroots Campaign Launches To Inspire and Mobilize the World in Cancer Fight

--(BUSINESS WIRE)--NIKE, Inc. (NYSE:NKE):

What:	Nike and the Lance Armstrong Foundation joined forces in an integrated media and grassroots campaign featuring Lance Armstrong, world-class athletes, celebrities and survivors, in a call-to-action to join the global fight against cancer. The campaign, “It’s About You,” includes a TV commercial, “Driven” and a collection of digital short films featuring inspirational cancer stories.
	Athletes to be featured include Jon Lester, Sanya Richards and LaShawn Merritt, as well as actors Patrick Dempsey and Evan Handler, and other cancer survivors including three-time Iditarod winner Lance Mackey and Sean Swarner who is the first cancer survivor to summit Mt. Everest.
When:	Sunday 8pm EST, June 28, 2009
Where:	While the campaign will run throughout the Tour de France, tonight and tomorrow, the TV ad is expected to appear on the following stations:
	-- ABC, CBS, Comedy Central, ESPN, FOX, MTV and NBC 8pm 6/28
	-- NY Subway Series (Yankees/Mets) game 6/28.
	-- SportCenter on ESPN 11p that Sunday night 6/28.
	-- LIVESTRONG on Good Morning America, the Today Show, The Late Show with David Letterman and The Tonight Show with Conan O’Brien 6/29.

NOTE TO EDITORS:

Imagery, video and information are available at: www.NikeMedia.com. LIVESTRONG Films and stories can be found at: http://www.nike.com/nikeos/p/livestrong/en_US/.

Nike and the Lance Armstrong Foundation

Nike is a long-time supporter of Lance Armstrong and the cancer cause. Since 2004, Nike has helped the Lance Armstrong Foundation raise tens of millions of dollars to fight cancer. Nike created the LIVESTRONG wristband in 2004 and was instrumental in making it a global phenomenon, with more than 70 million bands being worn to date. Nike recently created the LIVESTRONG collection of running and training apparel, footwear and accessories, enabling people to show their support and wear sports products that help others live strong.

About Nike

NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. For more information, visit www.nikebiz.com.

About The Lance Armstrong Foundation

At the Lance Armstrong Foundation, we fight for the 28 million people around the world living with cancer today. There can be – and should be – life after cancer for more people. That's why we kick in at the moment of diagnosis, giving people the resources and support they need to fight cancer head-on. We find innovative ways to raise awareness, fund research and end the stigma about cancer that many survivors face. We connect people and communities to drive social change, and we call for state, national and world leaders to help fight this disease. Anyone anywhere can join our fight against cancer. Join us at www.LIVESTRONG.org.

For more information, including multi-media materials, please visit: www.nikemedia.com