Truveo Relaunches Sites For 17 Countries With Improved Video Search Tools

Video Search Engine Truveo Updates Website To Make It Easier Than Ever To Find Video On The Web

LONDON--(BUSINESS WIRE)--Truveo today announced a major update to its website that makes it easier than ever to find video on the Web. The new site is available at http://uk.truveo.com with localised versions of the new Truveo experience available in 16 other countries. Truveo is the second largest video search engine worldwide, with 25.6 million unique visitors¹, 11.4 million of those in Europe.²

“With thousands of channels and TV shows in our index, Truveo has long been recognised as a leader in video search technology, and today we are building on that reputation with an improved experience that makes discovering and sharing video content even easier and more personalised.”

“With the launch of the new Truveo.com, we are showcasing the breadth of content discoverable in our search engine,” said Pete Kocks, President of Truveo and Vice President of AOL. “With thousands of channels and TV shows in our index, Truveo has long been recognised as a leader in video search technology, and today we are building on that reputation with an improved experience that makes discovering and sharing video content even easier and more personalised.”

The latest release of Truveo.com provides:

• The most comprehensive global video index: With more than 350 million online videos from thousands of sources across the Web.³
• Quicker and easier discovery of online video content: Offering a cleaner, redesigned homepage with improved search, browsing functionality and upgraded loading times.
• More personalised control over search: Navigation that lets users browse their searches by channel, category, show, popularity and most followed on Twitter. Users can also easily filter results to find videos on their favourite websites and channels.
• The broadest coverage of videos⁴: Providing a greater emphasis on helping users easily find the professional videos they want, whether its popular TV shows, music videos, sports highlights, news or more. A new page dedicated to TV show listings lets users browse for shows alphabetically or by network.
• Extended share features: New tools let users save and send their favorite videos and search terms to friends and share them on Bebo, Facebook, MySpace and StumbleUpon.

In addition, all of the Truveo sites use localised ranking algorithms that vary the order of search results to deliver the most relevant results to each country’s Truveo users. For example, a search on Truveo’s UK portal, http://uk.truveo.com, will be more likely to turn up English language videos from UK media companies.

In Europe, Truveo has partnered with Tiscali Italia, which provides integrated access to Truveo’s leading video search engine. As part of the partnership, visitors to the site are able to use an enriched video search functionality, powered by Truveo’s video search API to search and browse the most comprehensive global index of videos. Truveo's search APIs enable website owners to build applications with powerful video search and discovery features that build on Truveo’s leading video search technology and extensive index of over 350 million³ videos.

Truveo’s 17 localised portals are available at the following addresses:

Australia: http://au.truveo.com

Brazil: http://br.truveo.com

France: http://fr.truveo.com

Germany: http://de.truveo.com

Hong Kong: http://hk.truveo.com

India: http://in.truveo.com

Italy: http://it.truveo.com

Japan: http://jp.truveo.com

Korea: http://kr.truveo.com

Mexico: http://mx.truveo.com

The Netherlands: http://nl.truveo.com

Russia: http://ru.truveo.com

Spain: http://es.truveo.com

Taiwan: http://tw.truveo.com

Turkey: http://tr.truveo.com

United Kingdom: http://uk.truveo.com

United States: http://www.truveo.com

¹ April 2009 WW comScore Media Metrix, Video Search category is a custom built category by AOL that includes the dedicated video search websites within comScore’s “Search and Navigation” category.

² April 2009 Europe comScore Media Metrix

³ Internal Truveo data

⁴ Internal studies posted publicly on truveo.com

⁵ comScore Custom Media Builder report based on April 2009 data

About Truveo

Truveo is the most comprehensive search engine for video, making it possible for consumers to search and browse through over 350 million³ videos from thousands of sources across the Web. Truveo was founded by some of the industry's leading experts in video search technology and has built one of the largest and most up-to-date indexes of high-quality video on the Web. As a result, Truveo enables users to find video that cannot be found in any other search engine. Truveo first launched its industry-leading search engine in 2005 and today, the Truveo search engine powers video search on some of the most popular destinations on the Web, including AOL Video, AOL Search, Flock, Microsoft Corporation and CNET's Search.com, reaching an audience of approximately 76 million users a month.⁴ Truveo's critically-acclaimed flagship destination, http://www.truveo.com, has received widespread praise, establishing itself as the leader in the fast-growing video search market. For more information on Truveo, visit http://www.truveo.com.