Glu Mobile Launches TRANSFORMERS™ CyberToy on Apple App Store

SAN MATEO, Calif.--(BUSINESS WIRE)--Glu Mobile Inc. (Nasdaq:GLUU), a leading global publisher of mobile games, today announced the worldwide launch of TRANSFORMERS™ CyberToy for iPhone and iPod touch. This entertainment application represents the third title that Glu has developed and published based on the TRANSFORMERS franchise, under license from the Hasbro (NYSE:HAS). The TRANSFORMERS CyberToy is launching in conjunction with the upcoming TRANSFORMERS: Revenge of the Fallen movie from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, due out June 24th.

“The Glu team is excited to launch this unique entertainment application based on characters from the renowned TRANSFORMERS toy line and movie series”

“The Glu team is excited to launch this unique entertainment application based on characters from the renowned TRANSFORMERS toy line and movie series,” said Jill Braff, senior vice president of global publishing, Glu. “TRANSFORMERS CyberToy is a completely new type of application from Glu, allowing players to transform characters from vehicle to robot by utilizing the touch screen to interact with their favorite TRANSFORMERS in a virtual environment.”

TRANSFORMERS CyberToy is the latest Glu Snax release, a category specifically designed for iPhone and iPod touch that combine polished graphics with an addictive interactive experience at a low price point. Glu Snax titles deliver iPhone consumers a quick, engaging and affordable mobile experience.

Features Include:

Action Figure Mode – choose different poses, play sounds and animations, and deploy their signature weapons
Challenge Mode – change from robot to vehicle and back as quickly as possible by a series of taps, touches, shakes and tilts
View Tech Specs – see details of each mighty TRANSFORMERS robot, including OPTIMUS PRIME, BUMBLEBEE, MEGATRON and STARSCREAM—application launches with BUMBLEBEE, and other characters will be added via updates over time

TRANSFORMERS CyberToy is now available worldwide for an introductory price of $0.99 from Apple's App Store on iPhone and iPod touch or at www.itunes.com/appstore/. For more information, go to www.glu.com. For live updates, follow Glu on Twitter at www.twitter.com/glumobile or become a Glu Mobile fan on Facebook.

About Glu Mobile

Glu (NASDAQ:GLUU) is a leading global publisher of mobile games. Its portfolio of top-rated games includes original titles Glyder, Bonsai Blast, Super K.O. Boxing!, Stranded and Brain Genius, and titles based on major brands from partners including Atari, Activision, Konami, Harrah's, Hasbro, Warner Bros., Microsoft, PlayFirst, PopCap Games, SEGA and Sony. Founded in 2001, Glu is based in San Mateo, Calif. and has offices in London, France, Germany, Spain, Italy, Poland, Russia, China, Brazil, Chile, Canada and Mexico. Consumers can find high-quality, fresh entertainment created exclusively for their mobile phones wherever they see the 'g' character logo or at www.glu.com.

About Hasbro, Inc.

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2009 Hasbro, Inc. All Rights Reserved.

GLU MOBILE, GLU, BONSAI BLAST, SUPER K.O. BOXING!, STRANDED, BRAIN GENIUS and the 'g' character logo are trademarks of Glu Mobile Inc.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5991420&lang=en