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June 16, 2009 11:00 AM Eastern Time 

Mimis Cafe® Beverage Menu Gets Refreshed

IRVINE, Calif.--(BUSINESS WIRE)--Mimis Cafe, the all day fresh cafe, announced today its new Beginnings and Endings™ beverage menu. Just in time for summer, the new line-up includes a wide, refreshing selection of Mixed Drinks, Marys and Margaritas, Wine, Beer and other beverages to fit guests' many tastes.

“We worked closely with a beverage expert to choose wine varietals and create innovative signature drinks our guests would appreciate and enjoy and we’re excited about our selection.”

“We understand the importance beverages play with a meal and that many guests like to meet at Mimis for drinks before a meal,” said Mimi Somerman, Senior Vice President, Marketing, Mimis Cafe. “We worked closely with a beverage expert to choose wine varietals and create innovative signature drinks our guests would appreciate and enjoy and we’re excited about our selection.”

The new beverage line-up includes:

  • Mixed Drinks like Black Cherry Rum Zero and Mimi’s New Orleans Hurricane
  • Marys and Margaritas such as Absolut Magnificent Mary, Pomarita, Mimi’s French Margarita and seven others
  • Mojitos and Martinis, including French Mango Mojito and Melontini
  • Sparkling cocktails such as Hibiscus, Sparkling Strawberry and Sunrise Pomosa
  • Domestic and Imported Beers, including a regional favorite draft selection
  • Coffee Cocktails and Non-Alcohol options like Mimi’s Almond Joy, PomZero, Pomenade and two refreshing smoothies
  • White Wine from Spain to New Zealand, including Sparkling, White Zinfandel, Riesling, Pinot Grigio, Sauvignon Blanc and Chardonnay
  • Red Wines from Washington to Sonoma, including Pinot Noir, Merlot, Shiraz, Cabernet and Red Zinfandel
  • A full Espresso Bar

As part of the new beverage menu introduction, Mimis Cafe is launching an interactive “Meet Me at Mimi’s” tool that allows guests to send customized email invitations to their friends and family to meet at a local Mimis. The first 1,000 users of the new tool at www.MimisCafe.com/MeetMe will receive a special coupon.

The new beer, wine and espresso bar are available at all Mimis Cafe restaurants. Select locations feature a full bar and some restaurants also have a cocktail hour menu and drink specials. Please visit the www.MimisCafe.com to see the complete menu and find a nearby location.

Note to the editor: Photos available.

About Mimis Cafe

Mimis Cafe is a collection of upscale casual dining restaurants with 144 locations in 24 states as of the end of the fourth fiscal quarter (April 24, 2009). Mimis Cafe is a unit wholly owned by Bob Evans Farms, Inc. a publicly traded company (NASDAQ:BOBE), known and loved for its full breakfast, lunch and dinner menus with high-quality, eclectic cuisine, unparalleled service and tastefully appointed décor.

Contacts

CarryOn for Mimis Cafe
Jennifer Fernandes/Traci Kantowski
323-988-4675/312-962-8899
MimisCafeNews@carryonpr.com

http://www.mimiscafe.com

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NASDAQ:BOBE

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