Monster Introduces Breakthrough “SuperThin Cable™ for HDMI™”

NEW YORK--(BUSINESS WIRE)--Monster, the world's leading manufacturer of cables, AV accessories, and power conditioning products, today announced the introduction of a new line of “Powered” SuperThin Cables™ for HDMI™ Cables specifically designed for use with a wide variety of electronics devices, ranging from today’s super-slim flat-panel TVs to digital video cameras, home theater systems, gaming systems or portable computers. The new Monster SuperThin Cables for HDMI are the first fruits of a recently announced collaboration with RedMere, a leader in advanced silicon chip development. Monster Super Thin Cable for HDMI products will be available in 4-, 8-, and 16-foot versions in the DigitalLife line of products (DL HDMI HSMI-4, DL HDMI HSMI-8, DL HDMI HSMI-16). Monster’s Core line of cables for HDMI will also offer a SuperThin cable design in 1, 2, 4 and 5 meter lengths.

HD Signals Are Boosted in the Cable Itself

With the introduction of SuperThin Cable for HDMI, Monster is continuing to follow through on its commitment to provide consumers with a comprehensive range of high-quality, reliable connectivity solutions for every need and budget. The key innovation that made the creation of Monster SuperThin Cables for HDMI possible is the RedMere™ MagnifEye™ Active technology. Requiring no external power supply the technology enables industry-leading data speeds and ultimate-quality performance by boosting the HD signals directly in the SuperThin cable itself. This eliminates the need for heavy-gauge copper, making the cables extremely light, thin and portable. SuperThin cables measure just 3.5 mm in diameter, approximately 65% thinner than normal HDMI cables.

“Super-Slim TVs Need Monster SuperThin Cables”

Monster’s new SuperThin cables for HDMI are poised to usher in a new era of convenience and elegance in high-performance cable management, both at home and on-the-go. Featuring a built-in LED indicator that instantly lets users know they are active, the virtually invisible cables are ideal for use in aesthetically designed home theater installations utilizing flat-panel TVs. Consumers can literally hide the cables away in plain sight, as well as fit them into any tight corners for a new level of installation flexibility. Additionally, the compact and lightweight cables, which include handy cable ties, are ideal for taking on the road with camcorders or other mobile digital devices. Their easy portability provides users with a fast and convenient way to connect camcorders or other digital devices to notebook computers or other display. For total reliability and performance, the new cables feature corrosion-resistant 24k gold contacts.

Noted Noel Lee, the Head Monster: “Monster built our reputation on thick, heavy gauge high-quality cables with unequalled performance capabilities. Now, thanks to our alliance with RedMere and the leading-edge MagnifEye Active technology, we’re able to provide our customers with the same level of Monster quality and reliability in a brand new type of ‘magically thin’ cable. The difference is immediately apparent – SuperThin cables are much smaller and lighter, matching the sleek appearance of the consumer electronics products they connect. Whether you want a totally clean-looking virtually invisible installation option for your HDTV or you just want a much better and more convenient way to access HD content while on-the-go, there’s never been anything like our new super-thin cables.”

Digital Life™ SuperThin High Speed Powered Cable for HDMI (SRP) 4ft. $89.95, 8ft. $99.95 and 16ft. $119.95.

Digital Life SuperThin High Speed Powered Cable for camcorder; Mini HDMI to HDMI 8ft. (SRP) $99.95.

Monster’s Core Line of SuperThin Powered Cables for HDMI 1m $79.95, 2m $89.95 4m $99.95, 5m $119.95.

About Monster

Monster is celebrating its 30th anniversary in 2009. The company was founded by Head Monster Noel Lee with a commitment to creating products under the Monster Cable® brand to literally “make music sound better.” Today, Monster has grown and diversified to become the world's leading manufacturer of connectivity solutions for high-performance audio, video, car audio, computer, console and computer gaming, as well as a leading innovator in the field of iPod® and iPhone™ accessories and professional audio and sound reinforcement. Additionally, under its Monster Power® brand, the company is the leading manufacturer of high-performance AC power line conditioning and protection products for audio/video systems. Explore the world of Monster at www.monstercable.com.

About RedMere

RedMere is the leading provider of chip and cable technology solutions for the next generation of compact, lightweight cables for Synchronization, Imaging, Home Theater, Gaming and Enterprise Networking applications. Whether on the move, at home or at work these new cable systems deliver the ultimate in compact digital connectivity over HDMI, DisplayPort and USB for Video and Still Cameras, Smartphones, HDTV, Blu-Ray DVD, PS3 and Xbox, as well as enterprise solutions using Infiniband and PCI Express. RedMere provides cable-embedded semiconductors and advanced cable reference designs to cable industry leaders and manufacturing partners. RedMere is a private company with lead investors Celtic House Venture Partners and EdgeStone Capital Partners.

For information on RedMere, please visit www.redmere.com.

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