HGTV Introduces New iPhone Application

The Best Home and Real Estate Programming, Pics, and Tips Are Only a Touch Away

KNOXVILLE, Tenn.--(BUSINESS WIRE)--Whether looking to stay or sell, home and real estate enthusiasts can now make the most of their time on the go with HGTV’s new application for iPhone or iPod Touch. The best of the popular cable network’s design and real estate video, pics, tips and advice are only a touch away. Users can view clips from favorite HGTV shows like Designed to Sell, Curb Appeal, Get It Sold, and My First Place. While watching, users can bookmark favorites, share clips with friends, and rate the videos – all from inside the app.

“Inspiration can strike anytime and anywhere, especially with this new video-centric application, created to super serve HGTV fans who can’t get enough of their favorite home shows”

“Inspiration can strike anytime and anywhere, especially with this new video-centric application, created to super serve HGTV fans who can’t get enough of their favorite home shows,” says Deanna Brown, president of Scripps Networks Digital. “Our advertisers are always looking for new platforms to reach new audiences, and mobile is the way to be everywhere, but on a personal level.”

“Homebuyers and sellers are constantly on the move and looking for ways to learn more about what’s going on in real estate. The new HGTV iPhone app is a great way for Coldwell Banker to capture their attention and engage them whether they are at home or out and about,” said Michael Fischer, senior vice president of marketing at Coldwell Banker.

Videos featuring tips and ideas lend expert advice for designing the perfect room, preparing for an open house, and keeping up with seasonal ideas for the holidays. Users can witness just how a room went from bad to best via the full-screen, high-resolution, before-and-after makeover slideshows.

The application’s premiere video experience is supported by the latest in interactive advertising and features frequently updated and expanded HGTV content. The free app was designed and built by mobile video leader Rhythm NewMedia. Rhythm also hosts and serves the content, serves the ads, and includes ad inventory from the app in its mobile ad network. The application is now available for download through the online iTunes store. (Click to download now: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=317371011&mt=8)

Scripps Networks Digital

Scripps Networks Digital is a diversified multi-platform programmer that delights millions daily with award-winning content in the home, food and living categories. Scripps Networks Digital's Web sites -- HGTV.com, FoodNetwork.com, DIYnetwork.com, FineLiving.com, GACTV.com, Recipezaar.com, HGTVPro.com, FrontDoor.com; and the newest Food2.com -- are powered by engaging content, interactive tools and social spaces that take fans of Scripps Networks cable brands further into the story and offer online users information and inspiration to fuel their passions. Scripps Networks Digital also distributes content to mobile and online partners, providing lifestyle solutions virtually anywhere, anytime.

Rhythm NewMedia

Rhythm NewMedia is the leader in mobile video applications, working with top media partners to create, serve and monetize their popular TV shows. Rhythm has already worked with 60+ media companies and 50+ top name brand advertisers. Rhythm's services include ad sales, ad serving, custom Smartphone application development, mobile site design, and mobile media hosting & serving. Investors include The Carlyle Group, Lightspeed Venture Partners, Morgenthaler Ventures and Rembrandt Venture Partners. For more information visit www.RhythmNewMedia.com.