Strategy Analytics: US To Add 5 Million New Broadband Subscribers in 2009, Despite Recession

80% Household Penetration Predicted for 2013

BOSTON--(BUSINESS WIRE)--Despite a challenging economic environment and contracting household budgets, US broadband subscriptions will continue to grow in 2009, according to analyst firm Strategy Analytics. In a report just published, “North America Broadband Forecast: 1H’2009,” the firm predicts that US Broadband Service Providers (BSPs) will add five million new subscribers during the course of 2009.

“Broadband subscriber numbers are expected to grow by a respectable 7% in 2009—a far cry from the double-digit growth of the past, but nonetheless pretty robust in today’s climate.”

“All things considered, we’re still seeing a fairly vibrant consumer Broadband market in the US,” said Ben Piper, Director of the Strategy Analytics Multiplay Market Dynamics service. “Broadband subscriber numbers are expected to grow by a respectable 7% in 2009—a far cry from the double-digit growth of the past, but nonetheless pretty robust in today’s climate.”

While today over 50% of Americans receive broadband through their cable provider, the role of fiber-optic cable (FTTx) is becoming increasingly important, and will account for 13% of all broadband connections in 2013. Broadband household penetration in the US will exceed 80% in the next five years, according to the report.

The report, “North America Broadband Forecast: 1H’2009,” provides in-depth market coverage for both the United States and Canada, and provides history and forecasts for key metrics including: Households, PC Penetration, Internet Access Subscriptions, Household Internet Access Penetration, Broadband Subscriptions, Household Broadband Access Penetration, Broadband Users, Dial-up vs Broadband splits, Service Revenues, ARPU, and Subscriptions by Technology Platform (xDSL, Cable, FTTx, and FWA/WiMax). Also included is the ability to view revenues in multiple global currencies.

Analyst Blog: www.strategyanalytics.com/blogs/author/dmercer

About Strategy Analytics

Strategy Analytics, Inc offers high frequency market intelligence on Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Products & Systems, and Virtual Worlds. Headquartered in Boston, MA, with offices on five continents, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit www.strategyanalytics.com