Research and Markets: Marketing up in a Down Economy - Best Practices for Marketing Executives - Order Now

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/168e5d/marketing_up_in_a) has announced the addition of the "Marketing Up in a Down Economy: Best Practices for Marketing Executives" report to their offering.

“Marketing Up in a Down Economy: Best Practices for Marketing Executives”

In "Marketing Up in a Down Economy," Steve Cone, CMO of Epsilon (and formerly worldwide brand manager for American Express), shares his innovative and thought provoking ideas on how to immediately improve the effectiveness of your marketing strategies in the current economy. Viewable on any computer or iPod, the 90-minute seminar features a 70-slide PowerPoint with audio narration (and is shipped to you on CD). The seminar also focuses on over 50 case studies of brands that are currently doing a good job, and those that are not marketing in a smart and fiscally prudent way in the current economy.

The seminar focuses on:

• How to update your marketing strategy by including aspects of what is working well for other companies (as described in this seminar) and avoiding what is costly and not working well in the current fiscal environment.
• Understanding consumer trends in the current economy and evaluating your current initiatives against this.
• Making the "Human Connection" and making sure your message is on-point with your customers.
• The seminar also includes an additional blank PowerPoint that already has an outline created for you to fill in with your own ideas on how to update your marketing strategy, which you can customize and use any way you like and then distribute amongst your team.

Personalize the insights from this seminar to proactively update your marketing strategies and immediately improve the profitability of your initiatives.

Upon ordering, we will send you a CD with the seminar on it for viewing on your computer or mobile media device (iPod/iPhone, Blackberry). The CD will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device).

Praise for Reed Seminars:

"Executives don't have enough time to travel. The perfect way to get leading intelligence without ever leaving your office..." - Alex Wilmerding, Partner, Boston Capital Ventures

"Thorough, informative and interesting. An efficient, effective means of gaining in-depth insight..." - Greg Nowak, Partner, Pepper Hamilton

For more information visit http://www.researchandmarkets.com/research/168e5d/marketing_up_in_a