Tele Atlas Sets New Standard for Realistic Maps with Highly Detailed 3D City Images

GHENT, Belgium--(BUSINESS WIRE)--Tele Atlas, a leading global provider of digital maps and dynamic content for navigation and location based solutions, announced today the availability of 3D, photorealistic Advanced City Models. Designed for use in navigation systems and location-based applications, Advanced City Models are three-dimensional representations of major city centers that dramatically raise the clarity and reality of screen images within in-car and portable navigation systems and mobile devices. With Advanced City Models, displays more closely match what users actually see in their surroundings, helping them more easily find locations and services.

“Our partnership with BLOM and our new advanced production capabilities allow us to deliver incredibly detailed, realistic 3D maps to the industry and provide a superior experience for the end user in more cities than ever before.”

The release of Advanced City Models builds on the company’s suite of enhancement products, which include Urban Maps, Points of Interest (POIs), Voice Maps, Speed Profiles and dynamic content. Tele Atlas has been delivering industry leading 3D products since 2006, used today in Mio, Pioneer and Sony PSP navigation solutions. The company accelerated the development of more advanced 3D images through its partnership with Norway-based BLOM and today transforms aerial imagery from BLOM into photorealistic maps.

“With the release of Advanced City Models, we are quickly delivering increasingly rich, powerful content to our customers that enhances their products and applications,” said Tele Atlas CEO Bill Henry. “Our partnership with BLOM and our new advanced production capabilities allow us to deliver incredibly detailed, realistic 3D maps to the industry and provide a superior experience for the end user in more cities than ever before.”

The June release of Advanced City Models will deliver 40 cities across Europe, and many more cities are scheduled to be available in subsequent quarterly releases. In 2010, Tele Atlas expects to deliver hundreds of cities, including cities in North America and Asia Pacific. Advanced City Models help Tele Atlas partners deliver products and devices that provide:

Lifelike Display with a high level of optical quality that answers the consumer demand for a more realistic, appealing map display;
Improved Orientation that depicts city centers, complete with city blocks, building textures and notable landmarks, to enhance recognition and guidance; and
Improved Navigation Experiences with a richer, more attractive visual guide for driving and pedestrian applications.

To view images or download a video of Advanced City Models, visit www.teleatlaspresskit.com.

About Tele Atlas

Tele Atlas delivers the digital maps and dynamic content that power many of the world’s most essential navigation and location-based services (LBS). Through a combination of its own products and partnerships, Tele Atlas offers map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and has offices in 27 countries around the world. Today, Tele Atlas products are developed with the insight of a community of millions of digital map users worldwide, who are adding to the company’s unmatched network of sources to track and validate changes in real time, and deliver the best digital maps and dynamic content. For more information, visit www.teleatlas.com. Tele Atlas is a subsidiary of TomTom N.V.