Anne Kelly Appointed Vice President, Sales of BuyerZone

WALTHAM, Mass.--(BUSINESS WIRE)--BuyerZone (www.BuyerZone.com), a leading online service provider that connects buyers and sellers, announced today that Anne Kelly has been appointed Vice President, Sales. She will lead the company’s sales organization in both the United States and United Kingdom. BuyerZone is a division of Reed Business Information (www.reedbusiness.com), North America’s largest business-to-business information provider.

“Our immediate focus is to better understand how our supplier partners are adapting in the current economic climate, and what we need to do to best support them as a top-performing online marketing partner”

Kelly comes to BuyerZone with more than 20 years' experience spanning direct sales, inside sales, channel sales, customer relationship management, services and marketing. Most recently, she served as Vice President, North American Sales and Marketing at iET Solutions. She has also held multiple senior-level sales positions at top technology companies in the Boston area, including Infocrossing (Wipro), Cognos (IBM), Servicesoft (Kana Software), Intel, and Bull Information Systems.

“We’re honored to have Anne join the BuyerZone team. She’s a well-respected, accomplished, results-driven sales leader known for her unfailing commitment to the customer,” said Mie-Yun Lee, President and Founder of BuyerZone. “Her strategic and tactical strengths will be instrumental in helping BuyerZone continue to deliver the very best online marketing solutions to suppliers, connecting them to their target buyers in the most successful, productive ways possible.”

"Our immediate focus is to better understand how our supplier partners are adapting in the current economic climate, and what we need to do to best support them as a top-performing online marketing partner,” said Kelly. “We’ve got a strong, successful and loyal customer base - and we plan to exceed their expectations in product development, ROI and customer service in 2009.”

About BuyerZone

Since 1992, BuyerZone (www.buyerzone.com) has helped thousands of sellers win more business by directly connecting them to their target buyers online. BuyerZone offers a suite of measurable, easy to implement online marketing programs that attract prospects at each stage of the purchasing cycle. Helping sellers across more than 150+ equipment, product and service categories, BuyerZone has facilitated more than $13 billion in purchasing transactions. BuyerZone is a division of Reed Business Information, North America’s largest business-to-business information provider.