NXT Nutritionals Holdings, Inc. Announces Actress Aida Turturro Will Make a Personal Appearance at the JDRF’s Spring for a Cure Event

HOLYOKE, Mass.--(BUSINESS WIRE)--NXT Nutritionals Holdings, Inc. (“NXT”) (OTCBB:NXTH) a developer and marketer of proprietary, patent-pending healthy natural sweeteners, food and beverage products, announced today that actress Aida Turturro, most well-known for her role as Janice Soprano on HBO's acclaimed series “The Sopranos”, will be making a personal appearance on behalf of NXT at the Juvenile Diabetes Research Foundation International’s “Spring for a Cure” event this Thursday, April 30, 2009. The “Spring for a Cure” event is a culinary, wine and spirits tasting event featuring fine cuisine and signature products from some of New York’s most popular restaurants and vendors and is being held at the Metropolitan Pavilion in New York City. NXT is a sponsor at the event and Aida Turturro, former NBA Star Ralph Sampson and the management team of NXT will be presenting its SUSTA™ Natural Sweetener to those in attendance.

“Her active role in raising public awareness of diabetes will aid us in our efforts to educate the public about the healthy alternative that SUSTA™ provides to everyone, especially to people with diabetes.”

Aida Turturro is best known for her role as Janice Soprano on the award-winning HBO TV series “The Sopranos”, for which she received Emmy Award nominations in 2001 and 2007 and a Screen Actors Guild Award in 2008. She has also appeared in many films including True Love, What About Bob?, Manhattan Murder Mystery, Junior, Sleepers, Fallen, Illuminata, Deep Blue Sea, Bringing Out the Dead, and Romance & Cigarettes. In addition to her successful career as an actress, Ms. Turturro has worked to raise public awareness of diabetes. In 2001, Ms. Turturro was diagnosed with diabetes, which resulted in her making adjustments to her lifestyle to battle the disease.

The event this Thursday is dedicated to raising money and awareness for type 1 or juvenile diabetes. Founded in 1970, the Juvenile Diabetes Research Foundation International (“JDRF”) is one of the largest non-profit organizations and advocates of type 1 diabetes research, providing more than $1.16 billion in research funding. JDRF’s mission is to find a cure for diabetes and its associated complications through the support of research. Statistics show over 21 million Americans suffer from diabetes, and as many as 3 million Americans have type 1 diabetes. Each year, more than 15,000 children are diagnosed with diabetes in the U.S.¹

“It is a pleasure to have Aida Turturro join us at the ‘Spring for a Cure’ event this week,” said Michael McCarthy, President and CEO of NXT Nutritionals Holdings, Inc. “Her active role in raising public awareness of diabetes will aid us in our efforts to educate the public about the healthy alternative that SUSTA™ provides to everyone, especially to people with diabetes.”

About NXT Nutritionals Holdings, Inc.

Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of proprietary, patent-pending healthy alternative sweeteners, food and beverage products. The common ingredient for all of the Company’s products is its SUSTA™ Natural Sweetener, a minimal calorie, all-natural, nutritional sweetening system. SUSTA™ Natural Sweetener currently serves as an ingredient for the Company’s nonfat all-natural Healthy Dairy™ yogurt smoothies and is marketed as a standalone product as well. More information about the Company may be found at www.nxtnutritionals.com.

Forward-Looking Statements

Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of NXT Nutritionals Holdings, Inc. can be found in the filings of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange Commission.

¹ Juvenile Diabetes Research Foundation. “Type 1 Diabetes Information.” April 17, 2009 http://www.jdrf.org/index.cfm?page_id=103498.