Professional Bull Riders Ties Its Rope To Paid, Inc. For Fan Community, Web Site and VIP Experience Management

BOSTON & PUEBLO, Colo.--(BUSINESS WIRE)--The Professional Bull Riders, Inc. (PBR) knows that when its fans come to watch the “Toughest Sport on Earth,” they want to get nose to nose with a bull, face to face with the riders, and experience a live event unlike any they have ever seen. Those are some mighty big boots to fill so PBR has selected Paid, Inc., celebrity services (OTCBB: PAYD) to manage all aspects of its TeamPBR fan community, VIP fan experiences at events, fan community web site at www.teamPBR.com, and fan merchandise.

“We wanted to align ourselves with a company that really understands the fans and our organization and delivers what we all want”

“We wanted to align ourselves with a company that really understands the fans and our organization and delivers what we all want,” said Lynn Wittenburg, VP, Marketing, of Professional Bull Riders. “We’ve been impressed by Paid’s service with major brand names in many areas of sports and entertainment, and we’re looking forward to employing their talent to create and execute programs that will create unforgettable experiences at events and online to keep fans coming back for more.”

As part of Professional Bull Riders’ jam-packed competition schedule, Paid will handle fulfillment of VIP packages for the elite level 31-event championship tour, the Built Ford Tough Series (BFTS), including the seven-day PBR Built Ford Tough World Finals in Las Vegas in November 2009. Paid will coordinate VIP fan experience packages complete with thrilling moments that take place in and outside the arena. At many of the venues, Paid will manage the best seats in the house–those above and behind the bucking chutes–where the audience can see the action from the moment each rider mounts his raging beast. Paid will also handle every detail of the adrenaline-pumping perks, such as celebrity rider meet-and-greet sessions, private VIP tent parties, gift bag giveaways, and exclusive arena tours.

Tickets are on sale now for events in the next few months with additional event tickets becoming available every few weeks through October via the TeamPBR Web site, www.TeamPBR.com.

The new TeamPBR web site, managed by Paid, is now live with a whole corral of activities and news. One of the site’s most popular features is the video gallery with incredible clips of crazed bulls gyrating wildly, riders miraculously holding on in unbelievable situations, and funny outtakes. Fans registering to join the TeamPBR community receive: exclusive news as it happens, access to VIP fan experience packages, members-only merchandise discounts, the opportunity to participate in online contests, and much more.

TeamPBR members will soon be able to download mobile content such as exclusive TeamPBR wallpapers and ringtones. Paid and PBR are working together to design an array of exclusive, high-quality TeamPBR apparel and accessories to be sold via the site’s online store, for which Paid will handle merchandise fulfillment.

“The TeamPBR community will create a deeper and more continuous sense of involvement for PBR fans with web features and information that keep them engaged on a day to day basis,” said Rich Rotman, COO of Paid, Inc. “PBR is clearly making its mark on sports history, and our partnership opens important new channels of communication and opportunities for PBR and its fans. Together we have the opportunity to strengthen bull riding’s identity as a stand-alone sport.”

Over 1,200 PBR bull riders compete in more than 300 bull riding events per year on either the elite tour, one of three minor league tours or one of four PBR International circuits. PBR events attract over 1.7 million live attendees each year and millions more watching the live and recorded events on VS and NBC Sports. The PBR 15^th Annual World Finals in November 2008 made history as its largest ever, with more than 116,000 fans in attendance.

About the PBR:

More than 100 million viewers tune in each year to the PBR on FOX, NBC, ESPN, VERSUS, and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually, PBR ranks among the most prolific sports on air, in addition to attracting over 1.7 million live event attendees each year with it multi-tiered event structure which includes the prestigious Built Ford Tough Series, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico. The PBR prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in five countries.

About Paid, Inc.:

Paid, Inc. operates a diversified set of businesses, including its celebrity services and AuctionInc ecommerce technology businesses. Paid, Inc.’s celebrity services provides celebrities and organizations with official Web sites and fan club services that include e-commerce storefronts, ticketing and fan experience packages and web site content to attract tens of thousands of visitors daily. Using proprietary patented technology, Paid's innovative AuctionInc brand shipping calculation and auction management software and services are utilized to streamline online auctions, ecommerce and web site development and hosting. The Company also sponsors autograph signing events and other sports marketing services for sports clientele. The Company's common stock is traded on the OTC Bulletin Board under the symbol PAYD.

Forward Looking Statements:

This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events, including matters related to the Company's operations, profitability, business development efforts, and expectations about celebrity programs and fan club activities, technologies, and services. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties. In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent filings, including Form 10-KSB with the Securities and Exchange Commission.