NEW YORK--()--Business Wire’s free award-winning webinar series continues in May with a heavy schedule of webinars offering press release tips and how-tos. The month kicks off with a session on building your press release like a search engine pro and concludes with a primer on adding photos, graphics and multimedia to your press releases to get better online traction.
“Press releases continue to be a cost effective marketing tool for communicators of all stripes”
“Press releases continue to be a cost effective marketing tool for communicators of all stripes,” says Monika Maeckle, Vice President of New Media for Business Wire. “Our goal is always to take a consultative approach to help our client leverage every press release for maximum results.”
The free webinars, attended by thousands of professional communicators since the series inception last year, are archived at Business Wire’s website.
Business Wire’s upcoming webinar schedule follows:
Thursday, April 30, 2009
To Tweet or Not to Tweet Your Press Release? And other Frequently Asked Questions
10 AM Pacific / Noon Central / 1 PM Eastern
This webinar is for those trying to figure out how Twitter, Facebook and other new media applications and tools apply to press releases. Taken from the most frequently asked questions posed during our award-winning webinar series.
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Monika Maeckle, Vice President of New Media for Business Wire |
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Joseph Miller, EON Product Manager |
To register: https://www1.gotomeeting.com/register/605237065
Tuesday, May 5, 2009
Press Release Optimization: Build Your Press Release Like a Pro
10 AM Pacific / Noon Central / 1 PM Eastern
In this webinar we'll dig deeper into the relationship between your company's overall Search Engine Optimization (SEO) and Press Release Optimization (PRO) strategies and provide keyword selection tips using our new Press Release Builder tool. The goal? Increased online traction.
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Maria Van Wambeke, Product Development Manager, Business Wire |
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Michael Toner, New Media Specialist and Account Executive, Business Wire |
To register: https://www1.gotomeeting.com/register/616049385
Thursday, May 14, 2009
Building Better Press Releases
7 AM Pacific / 9 AM Central / 10 AM Eastern / 3 PM London
In this special edition for our London clients (thus the different time slot) we'll show you how to build more robust, interactive press releases that are more likely to gain traction online. We'll also explain how to use our Press Release Builder and explain some of the analytics in your Newstrak reports. NOTE: This webinar is geared to Business Wire clients.
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Clint Howell, Senior Account Executive |
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Monika Maeckle, Vice President of New Media for Business Wire |
To register: https://www1.gotomeeting.com/register/948821489
Thursday, May 21, 2009
How to Pitch Feature Stories
10 AM Pacific / Noon Central / 1 PM Eastern
With newsroom staffs shrinking, now is a great time to get placements for feature stories. Join us for a lesson from the feature pros, as we discuss building, distributing and leveraging your feature stories for maximum media results.
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Angela Mendola, Product Development Manager, Business Wire |
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Dorothy York, President, North American Precis Syndicate |
To register: https://www1.gotomeeting.com/register/670797517
Wednesday, June 3, 2009
Your Text Needs a Partner: Using Multimedia to Drive Press Release Results
10 AM Pacific / Noon Central / 1 PM Eastern
Learn to use multimedia for increased visibility & viability of your press releases and review success stories from your peers. We'll look at what makes - and breaks - a photo, video and caption.
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Jennifer Saragosa, Account Manager, Business Wire - Boston |
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Malcolm Atherton, Account Executive, Business Wire - Phoenix |
To register: https://www1.gotomeeting.com/register/334840561
To watch the archived webinars, click on the links below:
Build Your Press Release Like a Pro
Desperately Seeking Google Juice: Crafting Web Friendly Press Releases
Your Text Needs A Partner:Using Multimedia to Drive Press Release Results
Happy News Release Resolutions
About Business Wire
Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.
Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.
Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.
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