DNA Energy Drink® Names Industry Veteran to Head-Up Midwest Sales

BOCA RATON, Fla.--(BUSINESS WIRE)--DNA Beverage Corporation (DNAB.PK), producers of DNA Energy Drink®, the award winning, great tasting favorite of action sports enthusiasts and fans, announced the hiring of Jeff Martin as Regional Vice President - Midwest Division. Jeff joins DNA Energy Drink after a distinguished career of having built brands for over 27 years.

“I have joined DNA because I believe in the quality of the product, and the strategic marketing programs necessary to move DNA Energy Drinks to a new level of growth within our industry”

From his start in Michigan with Dannon Yogurt, Jeff has been instrumental in launching and helping develop brands like Clearly Canadian, Spalding Sport Refresher and Kwencher. Jeff was highly instrumental in the early stages of Xyience Energy Drinks success. His Division with the efforts of his team ranked number one in sales for the entire length of his career at Xyience Incorporated.

Darren Marks, President of DNA said, “Jeff has extensive experience in securing and managing personnel, as well as managing a Distributor network on a National basis. In addition to working with Distributors, he has developed a genuine rapport with retail chains throughout the country, and it is for these reasons we have charged him with the responsibility of bringing DNA Energy Drink® to the Midwest, beginning with Ohio, Michigan and Indiana.”

“I have joined DNA because I believe in the quality of the product, and the strategic marketing programs necessary to move DNA Energy Drinks to a new level of growth within our industry” said Mr. Martin. ”I am very enthusiastic about the opportunity to be working with the personnel at DNA due to their knowledge, experience, financial expertise and dedication to building their brand. I am confident that DNA Energy Drink will succeed past all expectations,” he added.

About DNA Energy Drink

DNA Energy Drink® is a product of DNA Beverage Corp. and its roots are in the action sports world of athletes who created the drink. DNA Energy Drink® is a high quality beverage manufactured to exact standards to achieve superior taste with a formulation that taps into the body’s seven energy sources to maximize energy and improve awareness. DNA Energy Drink® comes in 16oz. cans in flavors including Lemon Lime, Citrus and Citrus Sugar Free and retails for a suggested retail price of $1.99.

True to its actions sports roots, DNA Beverage Corporation has earned national recognition through its title sponsorship of the DNA/Butler Brothers Racing Team where it competes on a world-class level in Supercross and Motocross, reaching millions of fans. DNA Energy Drink® can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right. DNA has strong recognition within the action sports community including the stores and venues that support these athletes and participants and is a regular at skate parks across the Southeast. Its two 80ft. DNA branded semi-trailers are a regular at events all over the country and regularly supports its retailers and distributors and at various community and charitable functions such as the van’s recent appearance at the Joe DiMaggio Children’s Hospital in Hollywood, FL. For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnaenergydrink.com.

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