William Rast Co-Founder Justin Timberlake Will Appear Live on ‘The Oprah Winfrey Show’ Friday, March 27

LOS ANGELES--(BUSINESS WIRE)--People's Liberation, Inc. (OTCBB:PPLB), the designer of high-end casual apparel under the brand names William Rast™, J. Lindeberg™ and People's Liberation™, today announced that William Rast co-founder Justin Timberlake will appear live on “The Oprah Winfrey Show.” The show will air on Friday, March 27, 2009.

The William Rast brand is rooted in the iconography of American denim heritage and biker culture, re-interpreted in a contemporary context. With its ‘New America’ theme, the Fall 2009 William Rast collection embraces an era of renewed confidence and vision. It debuted in New York recently during Fashion Week to a full audience of buyers, fashion journalists and celebrities.

To view or record the segment, please consult your local television listings.

ABOUT PEOPLE'S LIBERATION, INC.

Los Angeles-based People’s Liberation markets and sells high-end casual apparel under the brand names “People’s Liberation,” “William Rast” and, in the United States, “J. Lindeberg.” The majority of the merchandise we offer consists of premium denim, knits, wovens, golf wear and outerwear for men and women. In the United States, we distribute our merchandise to better specialty stores, boutiques and department stores, such as Nordstrom, Bloomingdales, Saks Fifth Avenue, Neiman Marcus and Fred Segal. We also market and sell J. Lindeberg branded collection and golf apparel through our flagship retail store in New York City and J. Lindeberg golf wear to green grass golf stores and boutiques in the United States. Internationally, in select countries, we sell our William Rast branded apparel products directly and through distributors to better department stores and boutiques throughout the world.

Except for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently unreliable and actual results may differ materially. Examples of forward-looking statements in this news release include statements regarding the future benefits expected from William Rast brand co-founder Justin Timberlake’s appearance on The Oprah Winfrey Show. Factors which could cause actual results to differ materially from these forward-looking statements include the Company's ability to maintain customer and strategic business relationships, the impact of competitive products and pricing, growth in targeted markets, the adequacy of the Company's liquidity and financial strength to support its growth, and other information that may be detailed from time to time in the Company's filings with the United States Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.