NEW YORK--()--Business Wire gets “back to press release basics” with a dose of Web 2.0 thrown in this month as its award winning webinar series continues in April. The month kicks off with a well-received session on building your press release like a search engine pro and concludes with a session on Web 2.0 press release basics for beginners.
“Since our clients run the gamut from the seasoned professional communicator to the do-it-yourself marketer we try to cover all the press release bases in terms of education”
“Since our clients run the gamut from the seasoned professional communicator to the do-it-yourself marketer we try to cover all the press release bases in terms of education,” says Monika Maeckle, Vice President of New Media for Business Wire. “We aim to help our clients leverage their press releases for maximum online traction.”
The free webinars, attended by thousands of professional communicators since the series inception last year, are archived on Business Wire’s home page.
Business Wire’s upcoming webinar schedule follows:
Thursday, April 2, 2009
Press Release Optimization: Build Your Press Release Like a Pro
10 AM Pacific / Noon Central / 1 PM Eastern
In this webinar we'll dig deeper into the relationship between your company's overall Search Engine Optimization (SEO) and Press Release Optimization (PRO) strategies and provide keyword selection tips using our new Press Release Builder tool. The goal? Increased online traction.
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Maria Van Wambeke, Product Development Manager, Business Wire |
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Michael Toner, New Media Specialist and Account Executive, Business Wire |
To register: https://www1.gotomeeting.com/register/537557577
Thursday, April 16, 2009
Press Release Detour: The Road Not Taken
10 AM Pacific / Noon Central / 1 PM Eastern
Since most press releases don't venture beyond plain text, the “road not taken” can earn you big media results. This enlightening session will show you how just a little bit of extra effort spent on multimedia, stylistic elements, and SEO techniques can make your press release live BEYOND the day trip.
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Clint Howell, Senior Account Executive |
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Monika Maeckle, Vice President of New Media for Business Wire |
To register: https://www1.gotomeeting.com/register/303013992
Thursday, April 30, 2009
To Tweet or Not to Tweet Your Press Release? And Other Frequently Asked Questions
10 AM Pacific / Noon Central / 1 PM Eastern
This webinar is for those trying to figure out how Twitter, Facebook and other new media applications and tools apply to press releases. Taken from the most frequently asked questions posed during our award-winning webinar series.
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Monika Maeckle, Vice President of New Media for Business Wire |
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Joseph Miller, EON Product Manager |
To register: https://www1.gotomeeting.com/register/605237065
Tuesday, May 5, 2009
Press Release Optimization: Build Your Press Release Like a Pro
10 AM Pacific / Noon Central / 1 PM Eastern
In this webinar we'll dig deeper into the relationship between your company's overall Search Engine Optimization (SEO) and Press Release Optimization (PRO) strategies and provide keyword selection tips using our new Press Release Builder tool. The goal? Increased online traction.
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Hosts: |
Maria Van Wambeke, Product Development Manager, Business Wire |
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Michael Toner, New Media Specialist and Account Executive, Business Wire |
To register: https://www1.gotomeeting.com/register/616049385
To watch the archived webinars, click on the links below:
Press Release Optimization: Build Your Press Release Like a Pro
Desperately Seeking Google Juice: Crafting Web Friendly Press Releases
Your Text Needs A Partner: Using Multimedia to Drive Press Release Results
Happy News Release Resolutions
About Business Wire
Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.
Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.
Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5927078&lang=en
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