Dick’s Sporting Goods Introduces NEW No Sweat Product Protection Plan

N.E.W. Customer Service Companies Selected to Provide Leading Sporting Goods Retailer with Product Service and Coverage That Works as Hard as Customers Play

STERLING, Va.--(BUSINESS WIRE)--N.E.W. Customer Service Companies, Inc. (NEW), the nation’s leading provider of extended service plans and buyer protection programs for consumer products, announced today it is working with Dick’s Sporting Goods, a national retailer offering a variety of brand-name sporting goods equipment, apparel and footwear, to launch a new No Sweat Protection Plan that delivers customers premium service and product replacement. The program kicked off February 1.

“The customers of Dick’s Sporting Goods are incredibly active individuals and families, and rely heavily on the continuing performance of their sporting goods products”

“We are dedicated to providing our customers with the finest-quality products backed by the best customer service,” said Eileen Meade, Dick’s Sporting Goods vice president of internal operations. “NEW is an experienced leader in providing outstanding customer service and comprehensive product protection and replacement plans, and we look forward to working with their team to help us to maintain our position as the number one sports and fitness specialty retailer.”

“The customers of Dick’s Sporting Goods are incredibly active individuals and families, and rely heavily on the continuing performance of their sporting goods products,” said Tony Nader, CEO of NEW. “We look forward to working with the Dick’s Sporting Goods team to deliver this exciting product service and replacement plan to enhance the customer’s overall product ownership experience.”

Dick’s Sporting Good’s new No Sweat Protection Plan begins delivering value and benefits at the point of purchase and offers up to four years of coverage. Products covered under the service plan include elliptical trainers, exercise bikes, gun safes, GPS/electronics, home gyms, basketball systems, table games and more. By purchasing the plan, consumers receive 100 percent parts and labor coverage, protection against defects due to mechanical and electrical failure including those experienced from normal wear and tear and power surges, plus in-home service and prepaid shipping for eligible products. Bike plans include one tune-up with a two year plan or two tune-ups with a three year plan.

The replacement plan provides consumers with a product replacement card in the event that a covered product fails. The coverage of this plan begins after the store return policy expires and can be purchased for a one- or two-year term. Products covered under the replacement plan include binoculars, tents, camping stoves/grills, backpacks, fishing rods and reels, GPS/electronics, golf bags, bike rack systems and more. Plans for treadmills and bikes are also available.

Customers who purchase the new No Sweat Product Protection Plan will have access to 24/7/365 toll-free customer service and access to a network of 35,000 servicers across the country. Customers who purchased plans under the No Sweat Warranty program prior to Feb. 1, 2009, will also be directed to NEW, which is now assisting with the customer service for that program.

About N.E.W. Customer Service Companies, Inc. (NEW)

NEW is the leading provider of extended service plans, buyer protection services and product support, providing coverage to more than 150 million consumers. Founded in 1983, NEW offers retailers and manufacturers innovative, customizable solutions for the delivery of customer service and support throughout the product ownership experience. NEW’s services provide revenue opportunities while building customer loyalty at every touch point — from purchase through trade-in to next purchase. Based in Sterling, Va., NEW operates 11 U.S.-based call centers and 12 Work-at-Home locations supported by a team of more than 5,800 employees. For more information, visit NEW at www.newcorp.com or call 1-800-WHAT’S NEW (1-800-942-8763).

About Dick’s Sporting Goods Inc.

Dick’s Sporting Goods Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand-name sporting goods equipment, apparel and footwear in a specialty store environment. As of Jan. 31, 2009, the company operated 384 Dick’s Sporting Goods stores in 39 states, primarily throughout the eastern half of the U.S. The company also owns Golf Galaxy Inc., a multichannel golf specialty retailer, with 89 stores in 31 states, ecommerce websites and catalog operations and Chick’s Sporting Goods Inc., which operates 14 specialty sporting goods stores in Southern California.