MetroSplash’s FuelLinks Loyalty Card to Power Grand Incentives’ “Convert Gas to Cash” Program

DALLAS--(BUSINESS WIRE)--MetroSplash Systems Group today announced that its FuelLinks technology platform has been selected to power Grand Incentives’ “Convert Gas to Cash” gas loyalty program. The move takes “Convert Gas to Cash” from paper-based fuel rebates to a simple and seamless conversion onto the FuelLink loyalty card.

“We both want to offer retailers the most effective marketing tools available and we all know the two most relevant consumer incentives are GAS and CASH.”

With a customer list that includes General Motors among other Blue Chip companies, Grand Incentives partnered with MetroSplash for its FuelLinks card as well as its growing network of participating fuel centers, now nearing 4,500 in 28 states.

“Our gas rebate program already receives overwhelming market acceptance,” said Jose Martinez, CEO of Grand Incentives. “MetroSplash’s FuelLinks card is the best method to offer our consumers a rebate process in the form of a transaction-card.”

Prior to the partnership with MetroSplash, Grand Incentives offered consumers incremental cash rebates on gas purchases that include denominations of $40, $50 and $100. Now, Grand Incentives enables members to earn their much needed gas money with a variety of qualifying purchases, including gas, groceries and online shopping at over 550 name brand retailers.

“Grand Incentives and MetroSplash are on the same mission,” said Steve Babick, president and CEO of MetroSplash, “We both want to offer retailers the most effective marketing tools available and we all know the two most relevant consumer incentives are GAS and CASH.”

About MetroSplash Systems Group

Founded in 2003, MetroSplash Systems Group, Inc. provides a technology platform that enables businesses of all types to implement a supplier-integrated fuel-based consumer reward program (FuelLinks) or to monetize an existing affinity program toward the purchase of fuel. The company offers the financial settlement and Loyalty as a Service (LaaS) infrastructure to bridge between merchants (reward issuance) and fuel retailers (redemption). For more information, visit www.metrosplash.com and www.fuellinks.com.

About Grand Incentives, Inc.

Grand Incentives, Inc. is a novel premier travel incentive company that sets itself apart by bringing innovative promotional travel offers, enabling the corporate world to more effectively activate, acquire, retain, renew and enhance customer and employee relationships. Grand Incentives has designed low cost travel offers and listens to their clients’ needs to provide what works best for them. The high perceived value of our extensive selection of vacation offers gives our clients a competitive edge in increasing their sales. To learn more http://www.convertgastocash.com/Public/Home.aspx.