Samsung Memoir™ Makes Official Debut at Mobile World Congress 2009

Photographer and Model Helena Christensen Touts Memoir’s Exceptional Imaging Capabilities

Mobile World Congress 2009

BARCELONA, Spain--()--Samsung Telecommunications America (Samsung Mobile) and T-Mobile USA, along with photographer and model Helena Christensen today officially unveiled the Samsung Memoir™, a touch-screen phone with an impressive 8-megapixel camera for premium imaging functionality, to be available exclusively through T-Mobile USA beginning February 25, 2009.

Christensen was the first to gain hands-on experience with the Memoir, using it as her official phone and camera to shoot images during her travels around New York and Barcelona. “As a photographer it was great for me to be the first to try the Memoir and to really experience everything it is capable of doing,” said Christensen. “It’s very important that my mobile phone also double up as a great camera, that way I always have my camera on hand to capture images at any moment. That’s what a big part of photography is about.” Christensen shared her images exclusively at the Memoir unveil event this evening in Barcelona.

The Memoir is designed to bring a high-quality digital imaging experience to the convenience of your mobile phone. The built-in 8-megapixel camera comes equipped with best-in-class digital imaging features, including Xenon flash, CMOS auto focus and 16x digital zoom. Accessing the Memoir’s camera menu, users can adjust the brightness and flash, change the default destination of images, select a timer and zoom in or out. In addition, the Memoir’s camera:

  • Allows users to set special effects on an image, including black and white, sepia, negative and watercolor;
  • Features blink detection, face detection, anti-shake to reduce blur, and geo-tagging, which records coordinate information of where the user is at the time the picture is taken into the image files;
  • Provides optimal settings for a variety of shooting situations to help capture the best possible image, including portrait, landscape, night, sports, party/indoor, beach snow, sunset, dawn, fall color, fireworks and backlight;
  • Automatically changes the white balance using the setting appropriate for the light source, including daylight, incandescent, fluorescent or cloudy;
  • Features five different shooting modes, including single, continuous, panorama, smile shot and mosaic.

Users can also record video for up to 60 minutes depending on the resolution format. The Memoir allows users to even create customized slideshows of their images with music and different transitions. With the TV-out feature, users can share custom slideshows, video or images on a television for everyone to enjoy. The Memoir’s proximity sensor works to automatically adjust the backlight when using the phone’s camera in different environments, as well as lock the LCD screen when brought to the user’s ear when making or receiving calls.

The Memoir features Samsung’s TouchWiz™ user interface, including two new widgets that give one-touch access to information and entertainment. The online weather widget connects to The Weather Channel automatically for updated weather information and forecasts in the user’s city. The camera widget provides instant access to the user’s pictures and camera functionality such as slideshow, as well as their favorite online photo sharing resource, including flickr®, Kodak Gallery®, Photobucket and Snapfish. With full HTML web browsing capabilities and T-Mobile’s 3G network, users can also download images or videos and instantly make updates to social networking sites. In addition, the Memoir features a music and video player, as well as multiple messaging capabilities, full touch virtual QWERTY keypad with haptic feedback and Assisted GPS.

The Memoir will be exclusively available through T-Mobile USA beginning February 25, 2009. For more information and to see Christensen’s images taken with the Memoir visit, www.samsung.com/newsroom.

T-Mobile’s 3G coverage available in select markets. Samsung Memoir also works on T-Mobile’s 2G network.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.

About Samsung Electronics Company

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media & Communications and Device Solution. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Contacts

MWW Group for Samsung Mobile
Ashley Lane, 214-414-3325
alane@mww.com
or
T-Mobile USA Media Relations
425-378-4002
mediarelations@t-mobile.com

Helena Christensen was the first to gain hands-on experience with the Samsung Memoir, using it as her official phone and camera to shoot images during her travels around New York and Barcelona. (Photo: Business Wire)

Helena Christensen was the first to gain hands-on experience with the Samsung Memoir, using it as her official phone and camera to shoot images during her travels around New York and Barcelona. (Photo: Business Wire)

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Contacts

MWW Group for Samsung Mobile
Ashley Lane, 214-414-3325
alane@mww.com
or
T-Mobile USA Media Relations
425-378-4002
mediarelations@t-mobile.com