CARLSBAD, Calif.--(BUSINESS WIRE)--Who's Your Daddy, Inc. (WYD) (OTCBB:WYDI) today announced that it has signed a marketing and representation agreement with Leigh Steinberg Sports & Entertainment (LSSE), as well as filing a Form 8-K with the Securities and Exchange Commission (SEC) disclosing the terms of the Steinberg representation deal.
The Agreement, which has a term of 12 months, provides that LSSE will provide marketing, public relations and merchandising services to Who’s Your Daddy Inc.
“We are honored to be represented by the biggest name and most talented sports agent in history,” said Who’s Your Daddy chairman and CEO Michael Dunn. “Not only is Mr. Steinberg a proven leader, he is a visionary who is leading the charge in driving the sports and entertainment industries to become more environmentally conscious through his new initiative, The Sporting Green Alliance.”
Who’s Your Daddy will tap LSSE’s vast network of client companies and athletes for marketing, promotion, sponsorship and other exposure-increasing opportunities that will greatly broaden the reach and visibility of the product and significantly increase sales and revenues.
“Not only is Who’s Your Daddy a good tasting and healthy beverage, the branding and marketing potential is outstanding,” said David Meltzer, COO for Leigh Steinberg Sports & Entertainment. “We are looking to achieve great things together and already have some great sponsorships in the works that will be made public in the very near future.”
The Who’s Your Daddy pomegranate flavored energy shot is a concentrated 2 ounce energy drink, designed to provide a zero calorie, sugar free, rapid and lasting energy boost which enhances muscle strength and endurance.
Unique to the energy shot market, the WYD Energy Shot contains L-Arginine. Arginine is known to facilitate the release of human growth hormone (HGH) which may offer benefits in the treatment of injuries, strengthening the immune system, building lean muscle and burning fat. Arginine is also required by the body to carry out the synthesis of nitric oxide, a compound that leads to relaxation of blood vessels and allows more blood to flow through arteries. The human body breaks Arginine down into creatine, a substance used by athletes to build muscle size and strength.
About Who's Your Daddy, Inc.
Who’s Your Daddy, Inc. is a brand management company focused on marketing, producing and distributing the Who’s Your Daddy® King of Energy line of beverages for the rapidly growing $6 billion world energy drink market. Who’s Your Daddy, Inc. stock is traded publicly under the "WYDI" ticker symbol. For more information, please visit http://www.wydenergy.com or the company’s blog site is at http://www.kingofbloggers.com.
About Leigh Steinberg:
For over 35 years, Leigh Steinberg has pioneered the sports management industry, setting the standard for excellence in athlete representation. He has represented the first pick of the first round of the NFL draft a record-breaking eight times and 60 overall first round NFL picks. Leigh’s unrivaled history of negotiating record-setting contracts and tireless dedication to charitable activities are the cornerstones of his business. Among many others, Leigh has represented Hall of Famers Steve Young, Troy Aikman and Thurman Thomas, heavyweight champion Lenox Lewis and Major League Baseball stars such as Will Clark, Shawn Green and Orlando “El Duque” Hernandez, all of who have worked with Leigh as a part of their contracts to donate a combined amount of more than $250 million for various charitable causes.
Leigh’s commitment and devotion to the industry enthused Hollywood movie executives to use him as the real-life inspiration behind the hit movie Jerry Maguire and was the technical consultant to director Cameron Crow. Leigh’s longstanding experience and unrivaled reputation built the foundation for him to write best-selling book “Winning with Integrity.” His non-athletic accolades include presidential commendations from President’s Reagan, Clinton and Bush Sr., and he has been named Man of the Year by several leading organizations.
This document contains "forward-looking statements" related to future events. Forward-looking statements by their nature address matters that are uncertain. These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.