Transamerica Retirement Services Ranks as the Top Provider in Boston Research Group’s Retirement Advisor Satisfaction and Loyalty Survey

Transamerica Exceeds the Benchmark in 46 of the 48 Individual Drivers of Satisfaction, as Well as “Overall Satisfaction”

LOS ANGELES--(BUSINESS WIRE)--Transamerica Retirement Services ranked as the top plan provider in a nationwide survey of retirement plan advisors, exceeding the industry norm with its percentage of “excellent” ratings in 46 of the 48 drivers measured—the highest of any provider reviewed. The study, conducted by the Boston Research Group, polled plan advisors on satisfaction and loyalty for their top three plan providers. Transamerica also ranked above the industry norm for “Overall Satisfaction.”

“Transamerica had a remarkable showing in this year’s satisfaction survey”

“Transamerica had a remarkable showing in this year’s satisfaction survey,” said Warren Cormier, president of Boston Research Group.

The survey segmented drivers of satisfaction into seven overall attributes, with Transamerica setting the high-mark for the number of its percentage of “excellent” ratings above the industry norm within each attribute. These overall attributes include:

• Investments
• Wholesaler
• Pricing/Cost/Compensation
• Product Features
• Sales and Marketing Support
• Service and Support
• Provider Image

Among the 46 drivers, Transamerica received some of its highest satisfaction ratings in the following categories:

• Quality of invest monitor, due diligence
• Willing to participate in sales presentations and events
• Partners with you for success
• Enrollment support services
• Making it easy to do business with them
• Making fees transparent and easy to explain/ show to sponsor
• Pricing flexibility to allow you to maximize cost to plan sponsors
• Quality of the provider relationship managers
• Commitment to the 401(k) market

“Transamerica gives advisors access to an innovative suite of products and services that allow them to grow new business and increase credibility with clients,” said Stig Nybo, senior vice president and Chief Marketing Officer for Transamerica Retirement Services. “The positive findings from the Boston Research Group study reflect Transamerica’s commitment to the advisor channel and our ongoing effort to add value throughout the entire sales process.”

About the study:

The Boston Research Group “Defined Contribution Plan 2008 Retirement Advisor Study” is a nationwide study of 643 retirement advisors. Advisors provided satisfaction and loyalty ratings for their top three providers. The sample was drawn from the 401kExchange database of retirement advisors. Seventy-four advisors were profiled in the study to achieve the industry norm.

About Transamerica Retirement Services

Transamerica Retirement Services (“Transamerica”), a marketing unit of Transamerica Financial Life Insurance Company, 4 Manhattanville Road, Purchase, New York 10577, and other of its affiliates, designs customized retirement plan solutions to meet the unique needs of small- to mid-sized businesses. Transamerica Retirement Services ranked among the top plan providers¹ in a recent PLANSPONSOR^® Magazine Defined Contribution Survey and has more than 15,000² retirement plans totaling more than $13.2² billion in assets. For more information about Transamerica, please refer to www.TA-Retirement.com.

¹ The November 2008 PLANSPONSOR^® Magazine Defined Contribution Survey results place Transamerica Retirement Services among the top providers out of 52 for retirement plans with up to $50 million in assets based on total number of cups won. See the November 2008 issue of PLANSPONSOR® Magazine for complete results.

² As of December 31, 2008.

TRS 5454-0109