AT&T CruiseCastSM Service to Offer Programming from MTV Networks

DALLAS--(BUSINESS WIRE)--AT&T Services Inc. and RaySat Broadcasting Corporation today announced the completion of a content deal with MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), for selected content to be offered as part of the AT&T CruiseCast^SM service. Programming included in the deal includes MTV Networks’ mobile channels from MTV, COMEDY CENTRAL and Nickelodeon, as well as linear TV channels, The N and NOGGIN.

“Our audiences want fast and full access to our content whether at home or on the go, and AT&T CruiseCast service gives us an exciting new platform to reach even more of our fans when they’re on the road, as well”

“Our recent multiplatform deal with MTVN cements the addition of some of television’s most compelling brands on our new AT&T CruiseCast^SM service,” said Rob Thun, senior vice president of content, AT&T Services Inc. “We are thrilled to have MTV Networks programming to offer to our subscribers.”

“Delivering the best channels and programs to in-vehicle viewers of all ages is what AT&T CruiseCast service is striving to provide,” said Steve Symonds, Executive Vice President of RaySat Broadcasting Corporation. “The content we have licensed from MTV Networks includes some of the most popular programming in the U.S.”

“Our audiences want fast and full access to our content whether at home or on the go, and AT&T CruiseCast service gives us an exciting new platform to reach even more of our fans when they’re on the road, as well,” said Denise Denson, Executive Vice President, Content Distribution and Marketing, MTVN.

AT&T CruiseCast^SM mobile TV service is the In-Car Entertainment offering that will enable families, commuters, and mobile professionals to watch satellite video channels anywhere in the country. Demonstrated at CES, the world’s premier consumer electronics tradeshow, AT&T CruiseCast service will have a robust 22 TV and 20 satellite radio channel line-up that will include a variety of kids and family, documentary, music, comedy, news, and sports programming at launch. AT&T CruiseCast service utilizes a compact, low-profile antenna for use on cars, non-commercial trucks and SUVs, and a breakthrough technology that overcomes line-of-sight obstacles such as overpasses, buildings, trees or tunnels. The groundbreaking service was developed in collaboration between RaySat™, Inc. a leading manufacturer and supplier for the mass market for cost-effective, low-profile satellite antennas that enable communication on the move, and AT&T, the world’s premier telecommunications company. RaySat Broadcasting Corporation, a privately held U.S. company, is working with AT&T Business Development to introduce the new product to the marketplace.

AT&T CruiseCast service is made consumer-friendly by the unique scaling down of satellite technology into the small pod-like antenna that affixes to the roof of vehicles. The antenna is paired with a receiver that is mounted in the vehicle and provides all video and audio connections to the appropriate vehicle systems, such as Rear Seat Entertainment, Vehicle Audio System etc.

For more information, go to www.cruisecast.com

About RaySat Broadcasting Corporation

RaySat Broadcasting Corporation is a privately held U.S. company that has been chartered to introduce Total In-Car Entertainment to the marketplace with the revolutionary AT&T CruiseCast service. Headquartered in Dallas, TX, RaySat Broadcasting Corporation capitalizes on pioneering technology that has enabled the creation of a small compact antenna for use on cars, trucks and SUV’s that also provides continual coverage on-the-go thanks to an advancement that overcomes line-of-sight obstacles such as overpasses, buildings, trees or tunnels. RaySat Broadcasting Corporation is an affiliate of Vienna, VA-based global satellite-antenna innovator RaySat™, Inc., a leading manufacturer and supplier for the mass market of cost-effective, low-profile satellite antennas that enable communication on the move.

About MTV Networks

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, GameTrailers and Xfire.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

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