SAN FRANCISCO--(Business Wire today announced the launch of Press Release Builder, an advanced tool to assist in optimizing press releases for the Web 2.0 environment.)--
“Your press release must be readable and follow good writing standards but keywords must be strategically placed to maximize pickup by search engines.”
Press Release Builder walks a user through the process of optimizing a press release for increased visibility in search results. The new tool complements Business Wire's EON: Enhanced Online News services.
Key Features of Press Release Builder
Press Release Builder provides common-sense, PR 101 guidance for each section of a press release, but the heart of the tool lies within the press release optimization step. This feature instructs the user to enter keywords relevant to the press release, product or organization and then returns the daily search usage for these and other related words. The keywords selected from this comprehensive list then are used in the final optimization step where the tool highlights specific areas to add them based on industry best practices for keyword placement.
"Selecting the best keywords to optimize a press release is both art and science," explained Laura Sturaitis, Senior Vice President, Media Services and Product Strategy. “Your press release must be readable and follow good writing standards but keywords must be strategically placed to maximize pickup by search engines."
More Features of Press Release Builder
Press Release Builder provides HTML formatting tools, including the ability to hyperlink words or phrases, apply font styles (e.g., bold, italics) and insert HTML tables. Stylized text and appropriately used links have been shown to enhance the search engine optimization of a press release. Formatting also remains intact when distributed over Business Wire's NX delivery system.
Work in Progress allows the user to save changes made while using Press Release Builder and can be used days, weeks or even months in advance of the press release distribution date. This feature is expected to be especially helpful to those who must route press releases, and any subsequent changes, through a review and approval process.
Press Release Builder Use and Cost
Press Release Builder is accessed within Business Wire Connect, the online application used by members to submit press releases and manage account information. There is no fee to Business Wire members to use this tool.
Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information websites, business-to-business decision-makers and consumers worldwide. With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to dozens of international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa.
The Business Wire news network is powered by its patented NX high-speed data platform and supports XML, XHTML and XBRL code to deliver the most sophisticated news file to enhance news release interactivity, customization and search engine optimization. Business Wire has 30 bureaus in cities including New York, San Francisco, Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney with reciprocal offices throughout the world. Business Wire was founded in 1961.