Perfect Market Appoints Four Industry Veterans to Newly Formed Advisory Board

PASADENA, Calif.--(BUSINESS WIRE)--Perfect Market, Inc., a marketing services firm for publishers that specializes in "lighting up" underutilized content and creating additional revenue from these assets, announced today that the company has appointed Darshan Kantak, Chief Product Architect for Marketing Products Division at Yahoo!; Larry Goodman, President, White Mountain Media; Jonah Schnel, The Ezralow Company; and Chris Muller, Director of Business Development, SynthaSite, Inc. to the company’s newly formed advisory board.

“Their collective knowledge and experience and deep understanding of the online advertising market will be a tremendous asset to Perfect Market as we continue to grow.”

Perfect Market provides automated marketing services to sites with large branded content libraries and has developed a potent blend of technical and economic intelligence to give content publishers an efficient and meaningful way of driving traffic to and monetizing their underutilized content. By exposing publisher content to a wider audience, Perfect Market’s service brings the web searcher high value, branded content that was difficult or impossible to find previously and provides publishers with a simple way to extract additional value from their existing libraries.

“We’re very excited to welcome this group of distinguished industry veterans to Perfect Market’s new advisory board,” said Julie Schoenfeld, CEO of Perfect Market. “Their collective knowledge and experience and deep understanding of the online advertising market will be a tremendous asset to Perfect Market as we continue to grow.”

Darshan Kantak is the Chief Product Architect for Marketing Products Division at Yahoo!. Darshan has led a large, cross functional team of experts from Yahoo Research Labs, Applied Sciences, Engineering, Product and Business to develop Sponsored Search and Display advertising products at Yahoo!. Darshan has also co-chaired the Panama marketplace design team and applied for a dozen patents at Yahoo!. Prior to Yahoo!, Darshan has held various product management positions at Siebel Systems and WorldStreet Corporation and was a senior analyst for information technology at Goldman Sachs.

Larry Goodman is a 30-year media and advertising industry veteran, affiliated for two decades with CNN, and is currently President of White Mountain Media. He previously served as president of CNN Sales and Marketing, and held concurrent responsibilities as president of News and Operations at Turner Broadcasting Sales, Inc. Earlier in his career, Goodman held media planning positions at advertising agencies McCann Erickson and Grey Advertising. He previously served on the Cabletelevision Advertising Bureau's (CAB) National Sales Advisory Board.

Jonah Schnel manages selected public and private investments on behalf of The Ezralow Company. The Ezralow Company is a private company that has investments in commercial real estate, public and private securities. Prior to joining The Ezralow Company, Mr. Schnel was the co-founding Managing Partner of ITU Ventures where he was responsible for all facets of firm activities including capital raising, investment decisions, and post-investment portfolio company activities. At ITU Ventures, Mr. Schnel led a team of 6 investment professionals that completed more than 35 investments through 4 institutionally sponsored investment partnerships. ITU Ventures invested at the seed and early stage and specialized in commercializing Intellectual Property in the IT sector via technology transfer from leading research universities in the United States. Prior to ITU Ventures, Mr. Schnel was a Manager at SunAmerica Investments where he participated in the origination of approximately $1.5 billion of commercial real estate portfolio assets. Mr. Schnel graduated summa cum laude from Tulane University.

Chris Muller serves as Director of Business Development for SynthaSite, a leading website creation tool with the aim of allowing all businesses and individuals to have a web presence, where he leads partnership and monetization efforts for the company. Previously, he was on the AdSense team at Google where he led several partnership efforts with web publishers. In developing the first of its kind AdSense API partnership program, he worked with many websites globally on new monetization programs and allowed them to grow their business by sharing ad revenue. Chris holds a Bachelor's in chemistry and a certificate of applied computer science from Purdue University.

About Perfect Market, Inc.

Perfect Market, Inc. is a marketing services company that helps online publishers monetize their large libraries of archived content with little or no risk to the publisher. The company applies proprietary processes to this problem, including cutting edge economics, natural language and machine learning algorithms. The Perfect Market solution fully complements existing Search Engine Optimization (SEO) and Search Engine Marketing (SEM) programs by delivering underutilized web archives to end-users and advertisers. By bringing to light valuable content that might not otherwise be found, Perfect Market improves the search experience for end-users, provides targeted impressions to advertisers and brings new revenue to the publisher's bottom line. Lead investors include Idealab, Trinity Ventures and Rustic Canyon Ventures. Perfect Market, a network company of Idealab, builds on Idealab’s achievements in the search industry such as its creation of the paid search model through Overture Services, acquired by Yahoo! in 2003. Perfect Market, Inc. is based in Pasadena, CA. Additional information may be found at www.perfectmarket.com.