Audi to Integrate Dealer Communication Systems with the DealerTrack Arkona DMS

LAKE SUCCESS, N.Y.--()--DealerTrack Systems, Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK), a leading provider of on-demand software and data solutions for the U.S. automotive retail industry, today announced that Audi of America, Inc. plans to integrate its dealer communications platform with the DealerTrack Arkona DMS (dealer management system).

“We are pleased to partner with Audi to provide full integration with its dealer communications system, which should enhance the appeal of the DealerTrack DMS to the more than 270 Audi dealerships across the U.S.,” said Raj Sundaram, senior vice president, dealer solutions at DealerTrack. “Audi dealers can be confident that they will be provided state-of-the-art technology at a tremendous value, consistent with all OEM communication requirements. Every Audi dealer will also be offered preferred pricing.

Following the planned integration, Audi dealers using the DealerTrack DMS will be able to access Audi’s AIM inventory management system on the same desktop as their DMS applications, and the systems will be fully integrated in real time. The DMS also will be integrated with Audi’s financial accounting system. Information will transfer seamlessly from one system to another without having to be re-keyed, eliminating potential data errors. The transactions and communications supported will include repair orders, parts orders and acknowledgements, parts returns, preparation and submission of financial statements, and complete vehicle service histories.

“Many Audi dealers are actively considering DealerTrack’s DMS because of its competitive pricing and web-based, ‘software as a service’ model, as well as the open access it provides to other vendors,” said Reinhard Fischer, Director of Network Management at Audi of America, Inc. “We are confident that the integration of our existing communications platform with DealerTrack’s DMS will create new efficiencies and enhance the flow of timely information to and from Audi dealers – which ultimately will help drive increased sales, profits and customer satisfaction.”

About DealerTrack (www.dealertrack.com)

DealerTrack Holdings, Inc. (Nasdaq: TRAK) is a leading provider of on-demand software and data solutions for the U.S. automotive retail industry. Our solutions enable dealers to receive consumer leads, submit credit applications, compare financing and leasing options, sell insurance, vehicle accessories and other aftermarket products, document compliance, and execute financing contracts electronically. In addition, the DealerTrack dealer management system (DMS) is used by dealerships across the United States. Over 20,000 dealers, 700 financing sources, and many other service and information providers are active in the DealerTrack network. For more information, visit www.dealertrack.com.

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the DealerTrack DMS, its planned integration with Audi’s dealer communication platform and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include: completion of the integration with the Audi dealer communication platform, the functionality of such integration, and other risks listed in our reports filed with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2007. These filings can be found at www.dealertrack.com and the SEC’s website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and we disclaim any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.

TRAK-G

Contacts

RF|Binder Partners
Stephanie Lowenthal, 212-994-7619
stephanie.lowenthal@rfbinder.com

Sharing

Contacts

RF|Binder Partners
Stephanie Lowenthal, 212-994-7619
stephanie.lowenthal@rfbinder.com