Yield Software Appoints Executives to Key Roles

SAN MATEO, Calif.--(BUSINESS WIRE)--Yield Software (http://www.yieldsoftware.com), a leading provider of Web marketing products, today announced the appointment of two executives to key posts as it prepares for the full launch of the company’s search engine marketing (SEM), search engine optimization (SEO), and landing page optimization suite.

“With the addition of Matthew and Derek, I feel confident we’ve got the right team in place to help business professionals get the results they deserve from their SEO, SEM and conversion optimization efforts.”

Matthew Baird, a veteran in software development, joins the company as Vice President of Engineering while Derek Gordon, an expert in social marketing, steps into the role of Vice President of Marketing.

“As Yield Software approaches the full launch of our game-changing Web marketing product suite, the addition of these two outstanding executives will ensure we are able to reach and serve the millions of companies out there eager for an easier way to manage their Web marketing initiatives,” said Matt Malden, co-founder and CEO of Yield Software. “With the addition of Matthew and Derek, I feel confident we’ve got the right team in place to help business professionals get the results they deserve from their SEO, SEM and conversion optimization efforts.”

Matthew Baird is an engineering leader with more than a decade of experience in launching, building and operating successful software companies. Before joining Yield Software, he was VP of Technology at Chordiant Software developing service-oriented architecture and predictive analytics products. Baird was also the founder and CTO of Motiva (acquired by Siebel Systems), and has held senior engineering and management positions at Oracle, PeopleSoft and Vantive.

Derek Gordon has led marketing efforts for more than 20 years. Prior to joining Yield Software, he was VP of Marketing & Products, and interim CEO at Engage (acquired by Spark Networks); VP of Marketing at Technorati,; and held marketing leadership roles at Thomson Reuters.

About Yield Software, Inc.

Yield Software (www.yieldsoftware.com) delivers an innovative suite of products that automate, simplify and optimize the process of marketing on the Web. Using advanced algorithms and techniques, Yield works 24 hours-a-day, 7 days-a-week, to improve natural search engine rankings (SEO), to optimally bid for pay-per-click keywords (SEM), and to dynamically improve landing page effectiveness.