Learn How to Save Money and “Go Green” With a Video Annual Report at Free Business Wire Webinar

Communicators of All Stripes Can Benefit From Free Webinars that Promote Best Communications Practices

NEW YORK--(BUSINESS WIRE)--Business Wire and Digital Citizen Media will host a webinar January 23 to explain how companies can save money and improve communications during these tough times by transforming their printed annual reports to a digital platform format with a video annual report.

“This is an extremely timely webinar that encourages communicators to save dollars and the environment”

“This is an extremely timely webinar that encourages communicators to save dollars and the environment,” said Laura Sturaitis, Senior Vice President, Media Services & Product Strategy for Business Wire. “A video annual report can also be the springboard for a company’s corporate social responsibility campaign,” she added.

The webinar presenting video annual reports as cost-saving “green” initiatives is the most recent addition to Business Wire’s award winning webinar series. The free webinars, attended by thousands of professional communicators since the series inception last year, are archived on Business Wire’s home page.

Business Wire’s January Webinar Schedule follows:

Wednesday, January 21, 2009

Happy News Release Resolutions

10 AM Pacific / Noon Central / 1 PM Eastern

In this special New Year's presentation we'll show you how to build more robust, interactive press releases that are more likely to gain traction online. We'll also explain how to harvest data from your analytics and tracking reports.

Hosts: Monika Maeckle, Vice President of New Media for Business Wire

Malcolm Atherton, New Media Specialist and Account Executive

To register: https://www1.gotomeeting.com/register/776212227

Friday, January 23, 2009

Using Video for Corporate Communications featuring the Video Annual Report

10 AM Pacific / Noon Central / 1 PM Eastern

Join us for an informative webinar on using the video annual report to save money and trees. Learn how digitizing your annual report into video format makes it easy for investors and media to access your corporate story 24/7.

Host: Timothy Carey, Managing Director for Digital Citizen Media

To register: https://www1.gotomeeting.com/register/870845332

Thursday, February 5, 2009

Be an SEO Hero -- Optimize Your Press Release for Search

10 AM Pacific / Noon Central / 1 PM Eastern

Learn to write for search engines and robots as well as real human readers with this tutorial of the EON: Enhanced Online News Text Optimization tool.

Hosts: Maria Van Wambeke, Product Development Manager, Business Wire

Michael Toner, New Media Specialist and Account Executive, Business Wire

To register: https://www1.gotomeeting.com/register/905757230

To watch the archived webinars, click on the links below:

Be An SEO Hero: Optimize Your Press Release for Search

http://tinyurl.com/5mltrj

Lost In MySpace?

http://tinyurl.com/68h3g9

Desperately Seeking Google Juice: Crafting Web Friendly Press Releases

http://tinyurl.com/5e2m4c

Your Text Needs A Partner: Using Multimedia to Drive Press Release Results

http://tinyurl.com/6kfuf5

A Social Media Conversation: How PR, IR & Marketing Professionals Can Engage and Participate in the Social Web

http://tinyurl.com/6atw95

EON: Enhanced Online News Solutions: Power of Press Releases in the Social Web

http://tinyurl.com/5dmera

Visit the EON: Enhanced Online News Resource Toolshed on Delicious: http://del.icio.us/eon_resources

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information websites, business-to-business decision-makers and consumers worldwide. With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to dozens of international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa.

The Business Wire news network is powered by its patented NX high-speed data platform and supports XML, XHTML and XBRL code to deliver the most sophisticated news file to enhance news release interactivity, customization and search engine optimization. Business Wire has 31 bureaus in cities including New York, San Francisco, Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney with reciprocal offices throughout the world. Business Wire was founded in 1961.