Strategy Analytics: PNDs Seen as Superior to Mobile Navigation Apps in US

Consumers See Navigation on Mobile Devices as a Temporary Solution

BOSTON--(BUSINESS WIRE)--The Strategy Analytics Wireless Device Lab service report, “US Navigation: Consumers Prefer PNDs to Mobile Solutions,” shows that consumers perceive personal navigation devices (PNDs) as clearly superior to similar navigation services available on cellphones.

“Consumers believe PNDs are safer to use in the vehicle.”

These findings are based on in-depth one-on-one research sessions in San Diego in which consumers experienced two high-end PNDs as well as Sprint Navigation and VZ Navigator.

“Strategy Analytics research shows that consumers preferred PNDs, or factory-installed navigation systems, due mainly to larger display size and ease of use,” commented Chris Schreiner, Senior User Experience Analyst at Strategy Analytics. “Consumers believe PNDs are safer to use in the vehicle.”

Kevin Nolan, Vice President of the Strategy Analytics User Experience Practice, added, "Current owners of mobile device-based navigation systems tend to view them as temporary solutions, and are considering purchasing a separate PND as an upgrade.”

About Strategy Analytics

Strategy Analytics, Inc offers high frequency market intelligence on Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Products & Systems, and Virtual Worlds. Headquartered in Boston, MA, with offices on five continents, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit www.strategyanalytics.com.