Toshiba America to Showcase Environmentally-Conscious Technologies at CES 2009

LAS VEGAS--(BUSINESS WIRE)--CES 2009, LVCC Central Hall, Booth # 12832 -- Toshiba America, Inc. today announced that it will showcase its latest eco-conscious electronic products and environmental initiatives during the 2009 International CES in booth 12832 in the Central Hall of the Las Vegas Convention Center.

“At CES this year, Toshiba will again take the opportunity to demonstrate our commitment to the environment – something we have been dedicated to worldwide for over two decades”

“At CES this year, Toshiba will again take the opportunity to demonstrate our commitment to the environment – something we have been dedicated to worldwide for over two decades,” said Craig Hershberg, director of environmental affairs at Toshiba America. “We have been hard at work developing new technologies and eco-conscious products designed to significantly reduce the environmental footprint of both Toshiba and its customers, a key goal of our Environmental Vision 2050 initiative.”

The products and initiatives to be showcased include:

• A disassembled Toshiba Portégé^® R600 ultraportable Laptop PC, ranked as one of the most eco-conscious laptop computers sold in the US by the federal Electronic Product Environmental Assessment Tool (EPEAT);

• SCiB™ Battery Assisted Bicycle -- Toshiba’s long-life, rapid charge battery will be on display on a bicycle that is capable of going 20 to 30 miles on a single charge, and can recharge to 90 percent in five minutes;

• E-Core LED Downlight – Energy-efficient LED lamp that uses one-seventh the power of a traditional incandescent bulb of equal brightness;

• Toshiba’s energy-efficient LCD HDTVs – All Fall 2008 and 2009 Toshiba TVs meet and will meet, respectively, the EPA’s Energy Star® Version 3.0;

• Toshiba EPEAT-Gold Rated Laptops – Laptops on display include: Portégé R600, Portégé A600, and Portégé M750;

• A display of Toshiba’s group-wide initiative to plant 1.5 million trees worldwide – A limited number of tree saplings donated by Arbor Day Foundation will be given away;

• Three displays explaining Toshiba’s comprehensive national recycling opportunities;

• A display articulating Toshiba’s Environmental Vision 2050 and Factor T environmental product design process. As part of Environmental Vision 2050, Toshiba America companies are striving to reduce their environmental footprints while offering products and services that help businesses and consumers reduce theirs;

• A display of Toshiba products that have attained its Excellent Environmentally Conscious Products (ECP) label. Any product carrying the mark represents the highest level in product value and reduced environmental impact.

For more information regarding Toshiba’s Environmental Vision 2050, visit: http://www.toshiba.com/csrpub/jsp/home/Press.jsp.

About Toshiba America, Inc.

Toshiba America, Inc. (TAI) is the holding company for seven Toshiba operating companies in the United States, including more than 6,000 employees. TAI is also responsible for managing the U.S. implementation of Toshiba Corporation’s Environmental Vision 2050, a commitment to environmental management practices that promote harmony with the Earth and contribute to the creation of a richer lifestyle for society. Environmental Vision 2050 includes initiatives to reduce Toshiba’s own environmental footprint while offering products and services that will help businesses and consumers reduce theirs. For more information, please visit:

http://www.toshiba.co.jp/env/en/management/vision2050_8.htm.

Release Summary:

Toshiba America, Inc. will showcase its latest eco-conscious electronic products and environmental initiatives during the 2009 International CES in booth 12832 in the Central Hall of the Las Vegas Convention Center.

Keyword Tags:

ces, environmental, toshiba, toshiba america