Whagaa Software Inc. and Santa Cruz Skate Shop Deliver First Instructional and GPS Enabled Mobile Skateboarding App

SCOTTS VALLEY, Calif.--(BUSINESS WIRE)--Whagaa Software Inc., developer of instructional applications for mobile devices and the developer of the iMIP (Interactive Mobile Instructional Platform), today announced the release of the GoLearn Skateboarding app for iPhone and iPod Touch.

With GoLearn Skateboarding, enthusiasts can learn different tricks, discover new skate parks, and rock out to their favorite tunes – all from the same device. This revolutionary app leverages GPS and identifies high-rated locations in close proximity to the skateboarder.

GoLearn Skateboarding is perfect for all skateboard levels, from beginning to expert. Skateboarders can learn tricks from experts, how to select the right board, proper safety, and repair and maintenance. Even the most advanced skateboarder will find the techniques useful and the “Skate Park Locator” invaluable when traveling to find new locations.

GoLearn Skateboarding includes the following features:

• Introduction
• Tips and Tricks
• Skateboard Mechanic
• Skate Park Locator
• Over 45 high definition videos with slow motion, multiple angles and detailed instruction.

“Our perception of what the skateboarder needs as functionality comes from a lifetime of involvement. Skaters want to see different tricks performed by different people in different places. By providing an intimate discussion of how to re-thread a truck axle or watching Josh Mattson walk you through doing a Miller Flip, it’s as if we are speaking directly to the skater. Couple that with a GPS-driven Skate Park Locator for the traveling skater and the GoLearn Skateboarding application is unparalled in today’s market. Our partnership with Whagaa is an exciting one allowing us to transform our vision of Action Sport applications into reality,” comments Danny Keith, CEO of Santa Cruz Skate Shop.

This release of GoLearn Skateboarding is just the first of many new and exciting applications that will be brought to market via the partnership of Whagaa and Santa Cruz Skate Shop.

GoLearn Skateboarding leverages Whagaa’s iMIP, which accelerates the delivery of content rich applications to the iPhone platform.

“There is no other platform on the market today that can take rich instructional content from VHS, DVD, or the Internet and accelerate the development of mobile apps, such as Apple iPhone apps. Whagaa believes that GoLearn Skateboarding is unique because it leverages the combination of instructional content, SQL database capabilities, Internet access, and GPS to enhance the user experience beyond simply replaying video content. These technologies come together to provide a slick solution that resides on the same device that skateboarders use to listen to their favorite tunes. We are extremely excited by both the launch of GoLearn Skateboarding as well as the future potential of similar applications from our partnership with Santa Cruz Skate Shop,” comments Erik Florio, CEO/Founder of Whagaa.

Whagaa Software, Inc.

Founded in 2002, Whagaa empowers traditional content providers by providing an accelerated approach to leverage their instructional content on smart mobile computing platforms. Whagaa delivers a rapid, innovative application development platform that accelerates the combination of traditional content such as database, GPS, video and web-enabled content, and social networking, with a unique, stylized platform to enhance and enrich the user experience in a mobile environment. Traditional content providers are invited to partner with Whagaa to easily and effectively leverage their content for the Apple iPhone and iPod Touch and to enrich their content into an interactive application. Consumers can benefit from having at their fingertips rich instructional content for all aspects of life such as fitness, sports, cooking and “do it yourself” instructional content, historical data and tracking and all the other applicable iPhone functionality that is contextually relevant. Whagaa’s iMIP’s platform and methodologies provide a faster, cheaper method to market and an improved user experience for the consumer.

Santa Cruz Skate Shop

A subsidiary of Santa Cruz Surf Shop Inc., founded in 1993, the company embodies Action Sports from the core. The headquarters in Santa Cruz California (birth place of Skateboarding and Surfing) enables a direct relationship with athletes, consumers, retail, wholesale and technology. Our proximity to Silicon Valley initiated the first break into technology in 1998 through web and ecommerce. By successfully launching Skateboards.com and Surfboards.com and with the eventual merging of social communities, we established ourselves as experts online. We created brands Live Oak Skateboards, Four Play Wheels, FRINGE and SC Brand all with multiple revenue channels. While maintaining a direct link to its customer base, we continue our presence in Action Sports with two retail stores Santa Cruz Surf Shop, Santa Cruz Skate Shop, athlete management, brand development, guerilla marketing and bleeding edge technology. Fifteen years later we have a firm grasp of branding, technology and are at the forefront of Action Sports.