Gimme! Offers Innovative Approach to Holiday Gift Giving via Facebook

SAN DIEGO--(BUSINESS WIRE)--For the first time ever, directly from their social network site, Facebook users can holiday shop for friends, family or themselves by initiating a gift card using the newly released Gimme!™ application from Socialwise™.

“During the holidays, and throughout the year, Gimme!™ is evolving as the new trend in gift giving, especially since it easily originates from an individual's social network site”

Using a patented group gift giving platform, Gimme!™ provides a convenient option for a special holiday gift from a group of friends and family worldwide, a last minute gift, or an alternative for the ‘tough to buy for’ person. Individuals can even generate their own gift card and direct friends to it when asked for gift ideas.

Through Gimme!™, more than 100 million Facebook users can choose a gift card from a wide-range of popular retailers including Amazon.com, Gap, Banana Republic, REI, and PacSun. Users then invite their Facebook friends or family members to contribute funds to the card value. Next, the gift card is sent to the recipient who then selects the gift of their choice.

“During the holidays, and throughout the year, Gimme!™ is evolving as the new trend in gift giving, especially since it easily originates from an individual's social network site,” commented Jim Collas, CEO of ideaEDGE. “Regardless of how it is generated, the recipient gets exactly what he or she wants!”

Socialwise™ is the first company of its type, melding the explosive Internet phenomenon of social networking with the development of platforms that integrate traditional eCommerce products and services into the latest social network applications.

About Socialwise, Inc.

Socialwise, Inc. combines the explosive growth of targeted online commerce, application development, and group interaction by developing platforms that integrate traditional eCommerce products and services into the latest social network applications such as Gimme!™ and BillMyParents™. Socialwise™ also enables application developers access to its platforms and tools needed to build and integrate eCommerce transactions into their applications. The Company is headquartered at 6440 Lusk Blvd., Suite 200, San Diego, CA 92121 and can be contacted at 858-677-0080 or www.ideaedge.com.

Certain statements contained in this press release are "forward-looking statements" within the meaning of federal securities laws, including, without limitation, anything relating or referring to future financial results and planned business activities. Such statements are inherently subject to risks and uncertainties, which include, without limitation, those in Company reports filed with the SEC. The Company can give no assurance that such expectations will prove correct. Future events and actual results could differ materially from those statements.