Bob Vila Adds EveryZing to His Toolbelt

Universal Search and vSEO Pioneer Remodels Online Video on BobVila.com

CAMBRIDGE, Mass.--(BUSINESS WIRE)--BobVila.com, the leading destination for the DIY community and one of the top home improvement sites on the Web, is partnering with EveryZing to give users the interactive, lean forward online video experience that has been missing until now.

“The ultimate goal of our technology is to empower companies with the reach, access, monetization opportunities and brand control they need for online video success in 2009.”

BobVila.com is integrating EveryZing’s new MetaPlayer to showcase their online videos and users can expect a truly interactive viewing experience with advanced viral features and patent-pending “jump-to” capabilities. In addition to the MetaPlayer, BobVila.com is licensing EveryZing’s entire product suite, including ezSEO, ezSEARCH, and RAMP.

“Partnering with EveryZing provides our online audience with better access to hundreds of hours worth of premium home improvement videos,” says David Masher, vp of Design and Development at BobVila.com. “If visitors are searching for information on how to insulate pipes, now they can simply search BobVila.com to find the video, search within the video to find the exact point at which Bob says ‘foam insulation’ and then actually clip the video and send it to a friend. It is miles ahead of what other DYI sites are doing and we’re excited to share this with our online community.”

While the biggest name on the Internet is still struggling to solve online video and chase ad dollars, BobVila.com hand-picked EveryZing to provide the solution for monetizing their extensive content library of how-to videos and Bob Vila’s Home Again and Bob Vila video clips from the past 17 years.

“Whether it’s a big name media company or a home improvement legend, companies across all industries are realizing they need to offer professionally produced online video to remain competitive,” explains EveryZing CEO Tom Wilde. “BobVila.com had a staggering head start because they already had great online video content at their disposal – they only needed to find a better way of monetizing it.”

Adds Wilde, “The ultimate goal of our technology is to empower companies with the reach, access, monetization opportunities and brand control they need for online video success in 2009.”

About EveryZing

Based in Cambridge, Mass., EveryZing is a pioneer in next-generation universal search and video search engine optimization (“vSEO”) technologies. EveryZing was originally founded by BBN Technologies, creators of the email @ symbol. The company’s core intellectual property and capabilities include speech-to-text technology and natural language processing. With the only technology that delivers full-text output from online digital files, EveryZing enables its customers to capitalize on the $4 billion online video advertising market. For more information visit www.everyzing.com.

About BobVila.com

BobVila.com is the award-winning, leading destination for the do-it-yourself community from the most trusted name in home improvement. The site ranks as one of the top home improvement sites on the Web. It offers homeowners valuable, factual information to solve their problems and answer their questions at every stage of the home improvement, remodeling and repair process—usually for a specific project they are undertaking.

The extensive content library is updated daily and includes articles, Step by Step How To Videos with written instructions, a blog, video clips from Bob’s 17 years of television programming, forums for homeowners to post and answer questions, tips, a glossary of terms, fix it guides, podcasts and contests. One popular section, MyProjects, allows users to share their own home improvement projects by posting photos and instructions.