Denny's Satisfies Consumers' Appetite for Affordable, Sharable and Portable Holiday Food

Pies and Gift cards are Hot Items

SPARTANBURG, S.C.--()--It’s all about food this holiday. As consumers move into a “recession obsession,” more and more Americans will go back to basics and core values this season. Food will still be central but shoppers will look for enjoyable and different ways to stretch their dollars. Denny’s understands the mood of the season and is offering a lineup of sharable, portable and affordable products, giftables and holiday meals that bring folks together to celebrate the joy of food…in a real and relaxed way.

"Time with family and friends will take on a new meaning and connections will be simple, real, affordable and mostly over food this season," says Mark Chmiel, Denny’s Executive Vice President and Chief Marketing and Innovation Officer. "Denny's hopes to make those connections fun and easy by offering a lineup of new holiday products and gifts that taste great, fill bellies and are light on the wallet."

Denny's holiday program, from delicious pies to affordable, gift cards that are practical and sensible, runs ‘round the clock through the season. Denny's offers a full plate of dressed up meals and deals:

Holiday Products

Portable, Sharable and Affordable!

Consumers who are saying no to those expensive lattes can now take a break from the stress of the season by relaxing with holiday drinks and food that taste great and are within every budget.

  • Portable Classics at a Value Price: Twists on old favorites that will bring back dear memories. All the flavor of Denny’s popular classics wrapped up in a new portable and affordable way, The Half Grand Slamwich® and the Half Moons Over My Hammy®, both served with hearty hash browns, will hit the spot and keep everyone’s energy up during this hectic holiday season. The Half Grand Slamwich® ($5) consists of maple and spice-buttered potato bread that is layered with scrambled eggs, sausage, bacon, ham, mayonnaise and American cheese and then grilled to perfection. The Half Moons Over My Hammy® ($4) is a ham and scrambled egg sandwich with Swiss and American cheese on grilled sourdough. This offer is good Monday through Friday from 5 a.m. to 4 p.m. Portable and easy to eat on the go, these brand treasures are the right size at a value price. Prices vary by store location.
  • Pancake Puppies™: Affordable, Sharable and New, these lightly-fried pancake-bite appetizers coated in cinnamon-sugar are certain to get the conversation going. Forget hush puppies or donut holes. Served six to an order in a sundae glass with pancake syrup for dipping, at $1.99 they are a great deal and a fun, tasty treat. Prices vary by store location.
  • Holiday Beverages: An ideal way for relief from the high cost of coffee drinks and holiday bustle, these affordable tasty treats, new to Denny’s, capture the season’s spirit to a tee. The Pecan Pie Cappuccino is as buttery and rich as a pecan pie and the Barq's® Pecan Pie Blended Float is spicy perfection.

Giftables

Hot to Have - Cool to Give!

No matter how you slice it, the gift of great food is always a winner.

  • Denny’s Gift Cards: Giving the gift of a great meal will be appreciated more than ever this holiday season. The Denny’s gift card, great for the always hungry college student and the night owls, comes in handy 24/7…and is a great stocking stuffer! The card is available at participating Denny’s, as well as Wal-Mart, Longs, CVS, and online. Also, buy a $25 gift card at any participating Denny’s and receive a free $5 card! Denny’s offers all-around savings this season.
  • Denny’s Holiday Pies: Better than homemade and far more convenient, Denny’s pies will be the hit of the holiday party this season. Denny’s rich and delicious Pumpkin, Pecan and Apple pies, available all day and night, ensure that partygoers will never have to show up empty-handed. Careful though… shoppers may be tempted to keep one! From $6.99 to $9.99. Prices vary by store location.

Holiday Menu

Holidays Made Easy!

Bring the family together with an affordable and down to earth holiday meal…familiar and meaningful with all the trimmings…and it doesn’t have to break the bank!

  • Holiday Menu Special: Cooks and chefs can treat themselves this holiday and can escape from the kitchen and can keep the tradition going with this American standard special holiday turkey and stuffing dinner. This complete holiday meal is easy and inexpensive. Delicious sliced turkey with stuffing, mashed potatoes and gravy garnished with cranberry sauce…all the tradition without the fuss. Available at participating restaurants Christmas Day and New Year’s Day, 11 a.m. to 10 p.m., $8.99 to $11.99, with a seniors special at $6.99 to $9.99.

Kids

Fabulous Freebies for Kids…On Denny’s!

Some of the best things in life are free!

  • Kids Eat Free: Treat kids to a night out at no extra cost: The Kids Eat Free program at Denny’s is light on the purse and clean-up. Children ten and younger eat free with the purchase of one adult meal every Tuesday and Saturday from 4 p.m. to 10 p.m. at participating Denny’s. It’s the ultimate gift for the family.

About Denny’s

Denny’s is America’s largest full-service family restaurant chain, with more than 1,500 locations. For more than 50 years, Denny’s has been serving up real breakfast 24/7. Home of the famous Grand Slam® breakfasts, Denny’s provides a variety of flavorful food and beverage choices. For more information on Denny’s, please visit www.dennys.com.

Contacts

Hill & Knowlton
Cori Rice, 305-443-5454
cori.rice@hillandknowlton.com

Pies...Perfect for gifts, Denny`s line up of pies are affordable and available 24/7.(Photo: Business Wire)

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Contacts

Hill & Knowlton
Cori Rice, 305-443-5454
cori.rice@hillandknowlton.com