Terralever Consultants to Speak at Online Marketing and Social Media Seminar at Scottsdale's Millennium Resort

TEMPE, Ariz.--(BUSINESS WIRE)--Terralever, a leading full-service interactive marketing agency, today announced their participation in an upcoming seminar hosted by the Scottsdale Convention & Visitors Bureau on Wednesday, December 10, at the Millennium Resort in Scottsdale.

The seminar, Online Marketing & Social Media: Best Practices for Tourism will take a critical look at several online marketing tactics that lend themselves specifically to the travel and tourism industry. Topics of exploration will include traffic generation techniques such as search engine optimization, pay-per-click marketing, local search, email and social marketing, as well as conversion-focused optimization of websites through the use of analytics.

The seminar will be led by three local online marketing experts from Tempe-based Terralever. Founder and Managing Partner, Chris Johnson, has an extensive background in leveraging the best of technology with clients' online marketing needs. Terralever’s Director of Strategy, Scott McAndrew, is well known and respected in the online marketing community. Online Marketing Manager, Jeff Scott, works alongside McAndrew, providing his diverse expertise in multi-channel marketing.

“Strong online marketing is critical to the success of any company within the tourism industry today,” said Johnson in an interview regarding the seminar. He believes that online marketing is a “key” component that is often over looked and misunderstood. Johnson advises, “It’s imperative that tourism companies connect with their customers, and a majority of those customers are looking online for answers.”

The seminar is scheduled for Wednesday, December 10, 2008 at the Millennium Resort in Scottsdale. Registration begins at 7:30am. There is a minimal registration fee of $10 for Scottsdale CVB members and $20 for non-members. Interested attendees must register online by Friday, December 5, 2008.

About Terralever: Terralever is a leading fast-growth interactive marketing and technology services agency that delivers award-winning, technology-driven online marketing solutions for small to mid-sized to Fortune 1000 companies. Terralever specializes in creating technology that helps customers get closer to their audiences. The company is headquartered in Tempe, AZ with additional offices in Tucson and Los Angeles. For more information, please visit www.Terralever.com.

About Scottsdale Convention & Visitors Bureau: The Scottsdale CVB is responsible for marketing Scottsdale as a world-class vacation, meeting, and group travel destination to national and international target audiences, including meeting and incentive planners, travel agents, tour operators and leisure visitors. For more information, please visit www.ScottsdaleCVB.com.