Cyber Monday Sets Records for Rubylane.com

SAN FRANCISCO--(BUSINESS WIRE)--As retailers impatiently wait to see how the economy will affect their holiday sales, savvy online retail mall Rubylane.com, who began to implement several proactive strategies in early 2008, is watching the rewards of their efforts materialize.

Cyber Monday (December 1, 2008) recorded the highest traffic day in the 10-year history of Ruby Lane. Sunday, November 30^th saw the second highest online traffic for the site.

“Our Cyber Monday orders were up 50% over 2007 figures,” says Ruby Lane’s Founder and President/CEO, Tom Johnson. “Our team has closely watched the economy and developed several strategies to help our shops keep their sales moving. We are fortunate that we have been able to help many of our shop owners thrive during this economy.”

“Planning was key,” says Johnson. “We first invested in our site to improve the shopping experience; faster servers, improved search functions, a Shipping Wizard to zero-in on freight costs, and the addition of numerous lanes, has made strolling through the shops on the site easier.”

The investment continues to expand the sites reach into the market. Boasting over 360,000 vintage collectible, antique and jewelry items, Ruby Lane is poised to have one of its best holiday selling seasons in its decade long history and is projecting double digit increases for the year.

“Like everyone, we have had to work twice as hard to stay on track with our growth plan this year,” says Johnson. “That does not mean the site is immune from the current economic climate around the world; rather, our team has been extremely creative and dedicated to ensure that our shops achieve their goals during these challenging times.”

In October, the online mall added its 2,000^th shop. “Opening our 2,000^th shop was a great milestone for our site,” says Johnson. “We had 1,750 shops at the same time last year - a 15% growth in shops during these tough times is an accomplishment that makes us very proud.”

Shoppers have come to trust Ruby Lane’s outstanding selection of authentic quality vintage collectibles, antiques and jewelry that are a great value. “Our commitment to stand behind every item sold through our site, and our great customer service has been our winning formula for the past decade,” says Johnson.

About Ruby Lane

In 1998, founder Tom Johnson combined his passion for collecting with enterprise technological know-how to create Ruby Lane, the world's premier online shopping destination for antiques, collectibles, fine art, and jewelry. Named after his mother, Ruby, and bringing together more than 2,000 individually-owned shops offering unique items from around the world, Ruby Lane offers more than 360,000 items in inventory ranging from antique furniture to depression glass, fine china, vintage jewelry, heirloom linens, books, stamps, paintings, sculpture, hand-blown glass, ceramics, and more. This year marks Ruby Lane's 10-year anniversary. For more information please visit www.rubylane.com and/or http://blog.rubylane.com.