Strategy Analytics: Airtel and Vodafone Offer Best Mobile Portals in India

Quick Access to News Important for Indian Users

BOSTON--(BUSINESS WIRE)--The Strategy Analytics Wireless Media Lab has released the report, “Indian Mobile Portals: Airtel and Vodafone Set the Standard,” which evaluates the usability of leading mobile portals in the UK and provides key lessons for a superior portal experience to operators and other portal providers.

“The ability to locate the latest news headlines via the portal homepage was a key requirement for many India users; therefore, portal developers in India should be aware of this need.”

Participants in this Strategy Analytics study were asked to evaluate the portal homepage layout, locate the latest news headline, purchase a game and search for a ringtone using the mobile portals of leading providers Airtel, Rediff, Reliance, Tata, Vodafone and Yahoo!

“Mobile operator portals Airtel Live! and Vodafone Live! lead the way in terms of both success and satisfaction,” commented Paul Brown, Senior User Experience Research Analyst at Strategy Analytics.

Kevin Nolan, Vice President of the Strategy Analytics User Experience Practice, added, “The ability to locate the latest news headlines via the portal homepage was a key requirement for many India users; therefore, portal developers in India should be aware of this need.”

About Strategy Analytics

Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit http://www.strategyanalytics.com/