Alterian Content Management Puts Websites Back into the Hands of Marketers and Communications Professionals

SYDNEY, Australia--(BUSINESS WIRE)--Alterian (LSE:ALN), the leading international integrated marketing platform provider, today announced that Alterian Content Management, the company’s Web Content Management (WCM) platform, is now available in Australia. This extension of the Alterian Integrated Marketing Platform combines the company’s multi-channel marketing analytics and email capabilities with the real-time execution and dynamic content of Alterian Content Management for websites. This combination – already recognised and commended by a number of industry analysts - will help Australian organisations create and manage engaging websites that both improve the visitor’s online experience and help drive profitability.

Alterian’s business in Australia has grown substantially over the past few years and with the staff numbers in the Sydney office set to double, the company is boosting investment to further accelerate this growth. The company already works with 15 partners including Axcicom, Clearlight Digital and Bullseye and has signed up more than 30 end users to Alterian Solutions.

“For years, organisations in Australia and across the globe have turned to Alterian’s award-winning integrated marketing platform to improve their customer engagement and profitability,” said David Eldridge, Chief Executive Officer. “With true customer engagement increasingly dependent on providing the right content at the right time, Alterian’s solutions for content management and execution for websites, corporate intranets, extranets and social media channels fit the needs of marketers and communications professionals today and in the future.”

Alterian’s WCM solutions are scalable, empowering enterprise-level organisations (Enterprise Edition) and small- and medium-sized businesses (Corporate Edition) alike. The platform’s user-friendly interface equips organisations with a flexible, collaborative solution designed with the business user in mind. The desktop application allows for simple drag-and-drop website creation and management with administrative oversight. Ultimately, Alterian Content Management allows an organisation’s digital communications channels to be managed by business people, not the IT department.

Key functionalities of Alterian Content Management include:

• Website accessibility architected into the product, including legislation and compliance issues
• Powerful and easy to use tools for all user types
• Sophisticated access control model that enables users to devolve responsibility
• Workflow controlled content approval model to ensure good governance
• Dynamic delivery allows for real time updates, ensuring that Website is fresh, up to date and relevant
• Resilient, scalable and dependable

Alterian Content Management is an expanded capability of Alterian’s proven integrated marketing platform, giving its Australian and global customers a new touch point with customers and prospects. Alterian acquired the leading web content management software company Mediasurface in July 2008 and their products have been integrated into the Alterian Integrated Marketing Platform. They are already used by many Australian organisations such as the Westpac, Austock, Clarius Group and IDP Education, as well as other high-profile organisations around the world.

“There is a real market for Web Content Management products in Australia,” said Chris Tew, SVP Asia Pacific. “For too long now, organisations have had to rely upon their IT departments to manage their online presence. Now Alterian is giving control of the website, which is arguably an organisation’s most powerful marketing tool, back to the marketers and communications professionals. With the additional capability of the Alterian Integrated Marketing Platform, users can create engagement with their visitors and competitive advantage for their organisation.”

Alterian Content Management solutions were previously known as Morello and Immediacy. For more information, visit www.alterian-content-management.com.

About Alterian

Alterian (LSE: ALN) empowers marketers and communications professionals with an integrated marketing software platform combining database, online and operational marketing applications on a shared data infrastructure. The Alterian Integrated Marketing Platform makes it practical and cost effective for organisations to use actionable insight to execute an integrated communications strategy across online and offline channels.

It is the unique integration of analytics, content and execution through Alterian’s industry leading tools, such as the Alterian Messenger email platform, and the award winning Alterian Content Management web solutions, which enables organisations to drive a seamless, multi-channel customer experience.

Alterian’s analytically-led software is delivered to approximately 1,000 leading organisations, across 26 countries, and an international network of more than 100 business partners, including marketing services providers, agencies and systems integrators. Its partners, such as Accenture, Acxiom, Allant Group, Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA, LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver Alterian software alongside their own domain and services expertise to help market leaders such as Princess Cruises, General Motors, Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide Wrestling Entertainment, Dell, Amnesty International and Vodafone integrate marketing and communication processes and drive competitive advantage. For more information about Alterian, products within the Alterian Integrated Marketing Platform or our Partner Network, please visit www.alterian.com