Pet-centric Retail Site Muttropolis.com Included in Internet Retailer Hot 100

SOLANA BEACH, Calif.--(BUSINESS WIRE)--Celebrating its sixth year in operation, specialty pet retailer Muttropolis, A Utopia for Pets & Their Parents, has announced its inclusion in the Internet Retailer "Hot 100 - Best Retail Web Sites." Featured alongside some of the world’s most highly regarded brands, Muttropolis is one of only three pet related sites to be included among the honorees and was singled out for their pet-centric shopping experience, social consciousness, blog and unique social network, the Muttropolis Online Pet Park.

“Muttropolis extends its razor-sharp knowledge of its customers throughout its online operation, creating a shopping experience that matches the enthusiasm of dog and cat owners,” says Maris Daugherty, a senior consultant at retail consulting firm J.C. Williams Group Ltd.

“If I were a dog or cat, this would be my home page. This site has personality and a social conscience, and uses knowledge of trends to help pet lovers feel good about buying products,” Daugherty says. “Muttropolis does an exceptional job of enticing shoppers of pet products by using photos that show scale while tugging at your heartstrings. And the Online Pet Park and blog help make you feel part of a worldwide community.”

Rather than highlighting who’s doing the most volume, the Internet Retailer Hot 100 list focuses on innovators and includes smaller retailers. Over the past year, Muttropolis has focused on improving site performance such as improved navigation and integration of detailed customer reviews, informative product videos and content and a more streamlined checkout process.

Further demonstrating their social consciousness and commitment to animal welfare, Muttropolis joined forces this month with Petfinder.com’s ongoing efforts to curb pet homelessness and a percentage of their Holiday 2008 sales will be donated to the Petfinder.com Foundation, benefitting animal shelters & rescue groups across the nation. The homeless pet population is growing as economic pressure forces people to give up their pets. Details on how to help curb pet homelessness and receive 10% off any Muttropolis purchase may be found at Muttropolis.com.