Give the Gift of Green with the Wee Generation Eco-Diaper Bag

The Gift that Gives Back Benefits Healthy Child Healthy World

BURLINGTON, Vt.--(BUSINESS WIRE)--Looking for the perfect green gift for new and expectant parents this holiday? Seventh Generation, the nation’s leading brand of non-toxic and environmentally-friendly household and personal care products, offers the Wee Generation Eco-Diaper Bag, directly benefiting eco-advocacy Healthy Child Healthy World.

The recyclable Wee Generation Eco-Diaper Bag features PVC-free material made from recycled beverage bottles, is gender neutral for both mom and dad and has light-colored lining for easier visual cues, in addition to many other highly-functional qualities.

Created for parents by parents, the bag was designed in collaboration with acclaimed green architect and visionary William McDonough, innovative design firm IDEO and Rickshaw Bagworks – a leading manufacturer and designer of sustainable urban bags.

Available for purchase at www.weegeneration.com, the bag is priced at $200 with 100 percent of profits directly benefitting Healthy Child Healthy World’s mission to educate parents, support protective policies, and engage communities to make responsible decisions, simple everyday choices, and well-informed lifestyle improvements.

The bag is also loaded with $100 worth of eco-friendly treats including Seventh Generation non-toxic, green home cleaning and baby product vouchers, a copy of the book Naturally Clean: The Seventh Generation Guide to Safe and Healthy Non-Toxic Cleaning, a Wee Generation baby T and healthy household tips from Healthy Child Healthy World (a total value of $300.) The bag is available only through 2008.

About Healthy Child Healthy World

Healthy Child Healthy World (formerly Children’s Health Environmental Coalition) has been the national leader in safeguarding the health of children and protecting them from harmful environmental exposures for over sixteen years. By educating parents and engaging communities, we encourage everyone to make simple, smart choices that allow our children and families to flourish. To learn more about our work visit www.healthychild.org.

About Seventh Generation

Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Their products are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your home - and for the community and environment outside of it.

For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company’s website visit www.seventhgeneration.com. To read more about Seventh Generation’s corporate responsibility, visit the Corporate Consciousness Report at: www.seventhgeneration.com/corporate-responsibility/2007.