Socialwise™ Adds Eddie Bauer®, REI®, Applebee’s®, Cabela’s®, Staples® and Overstock.com® to Its Already Extensive List of Gift Card Brand Offerings

SAN DIEGO--(BUSINESS WIRE)--Socialwise, a wholly owned subsidiary of ideaEDGE, Inc. (OTCBB:IDAE), today announced that it has secured agreements with Eddie Bauer, REI, Applebee’s, Cabela’s, Staples and Overstock.com to resell their gift cards to online social network members of Facebook® and MySpace® via the newly launched Socialwise Gift Card platform. These popular brands will be added to the extensive list currently available to users of applications that utilize the Socialwise gift card platform.

“Birthday Cards™ is a popular birthday calendar and event application developed by RockYou!, the largest developer of social network applications. “Birthday Cards™ has more than 8 million registered users and is one of RockYou!’s top applications. “Birthday Cards”

The Socialwise Gift Card Platform enables multiple individuals to easily contribute to a gift card in the Facebook and MySpace social network environments via various applications.

Gimme!^™, an internally developed group gift card application, is scheduled to launch later this month on Facebook. Gimme! provides an easy way to organize a group gift by allowing multiple people to contribute to a gift card from more than 30 popular gift card brands. The recipient can then choose their own gift, insuring that he or she will get the gift they truly want.

Another group gift card application utilizing the Socialwise Gift Card platform is also scheduled to launch this month, and will be found on Facebook. “Birthday Cards^™ is a popular birthday calendar and event application developed by RockYou!, the largest developer of social network applications. “Birthday Cards^™ has more than 8 million registered users and is one of RockYou!’s top applications. “Birthday Cards” users will be able to make group gift cards available to friends and family via the Socialwise gift card platform.

“We are excited to add top brands such as Eddie Bauer, REI, Applebee's, Cabela’s, Staples and Overstock.com to our list of brands. Great brands such as these and the others we currently offer make it easy and attractive for family and friends to pool their gift dollars through social network sites or through our retail partners. We are extremely selective about the brands offered, and only make the top brands with high appeal to our target audience available.”

About Socialwise, Inc.

Socialwise, Inc. combines the explosive growth of targeted online commerce, application development, and group interaction by developing platforms that integrate traditional eCommerce products and services into the latest social network applications such as Gimme!^™ and BillMyParents^™. Socialwise also enables application developers access to its platforms and tools needed to build and integrate eCommerce transactions into their applications. The Company is headquartered at 6440 Lusk Blvd., Suite 200, San Diego, CA 92121 and can be contacted at 858-677-0080 or www.ideaedge.com.

Certain statements contained in this press release are "forward-looking statements" within the meaning of federal securities laws, including, without limitation, anything relating or referring to future financial results and planned business activities. Such statements are inherently subject to risks and uncertainties, which include, without limitation, those in Company reports filed with the SEC. The Company can give no assurance that such expectations will prove correct. Future events and actual results could differ materially from those statements.