Natrol® JuiceFestiv™ -- The Ultimate Fruit and Veggie Superfood™ -- Now Available at Approximately 200 U.S. Sam’s Club® Stores

CHATSWORTH, Calif.--(BUSINESS WIRE)--It is now common knowledge that a diet high in fruits and vegetables is associated with increased optimal health and decreased risk for chronic diseases. Additionally, fruits and vegetables have low “energy density” (meaning few calories relative to volume), so eating fruits and vegetables as part of a reduced-calorie diet can be beneficial for weight management.

“Often, the brilliant color spectrum of fruits and vegetables are indicative of their healthy nature. For example, fruits rich in the colors blue and purple -- such as blueberries and grapes -- have been touted for their beneficial health properties.”

However, according to a 2005 study by the U.S. Centers for Disease Control and Prevention (CDC), approximately 70 percent of Americans do not eat enough fruits and vegetables. Specifically, just 32.6 percent of U.S. adults surveyed consumed fruit two or more times per day, and only 27.2 percent ate vegetables three or more times daily.¹

The 2005 Dietary Guidelines, published by the U.S. Department of Health and Human Services (HHS) and the Department of Agriculture (USDA), recommend that adults consume a minimum of two servings (2 cups) of fruit daily, and about three servings (2 ½ cups) of vegetables per day.** Moreover, the guidelines suggest that a variety of fruits and vegetables be chosen each day, selecting from various fruit and vegetable color groups -- blue, purple, yellow, orange, red, and green -- several times a week.

Newly available -- ONLY at 200 U.S. Sam’s Club^® stores -- is Natrol^® JuiceFestiv™: a powerhouse source of 46 fruits, vegetables, spirulina, wheatgrass, barley grass, and nutrients, all combined to boost energy and well-being, in convenient and easy-to-swallow capsules. Made with mostly (70 percent) organic ingredients, this advanced formula also contains a wide variety of “Superfruits” -- including Pomegranate, Mangosteen, Noni, and Açaí -- and “Super Vegetables” such as Broccoli, Brussels Sprouts, and Cabbage.^†

To optimize cellular protection, JuiceFestiv™ also contains the following powerful antioxidants: Beta-carotene; Vitamin C and Vitamin E; and, SelenoExcell^®—a clinically tested form of Selenium. In addition, a special digestive enzyme blend is included in JuiceFestiv™ to maximize the assimilation of fruits, vegetables, and other foods; and, the probiotic acidophilus is also included to further support the digestive process.^†

Consumers interested in trying JuiceFestiv™ can contact their local Sam’s Club store, where FREE samples and brochures will be provided -- on one day only -- now through November 29, 2008 (giveaway schedule varies by store location). Consumers can also contact Natrol for a JuiceFestiv™ brochure and FREE sample by calling 1-800-2-NATROL (1-800-262-8765).*

According to Dr. Michael Yatcilla, Natrol’s Vice President of Research and Development, “Often, the brilliant color spectrum of fruits and vegetables are indicative of their healthy nature. For example, fruits rich in the colors blue and purple -- such as blueberries and grapes -- have been touted for their beneficial health properties.”^†

He continued, “People concerned about their daily intake of fruits and vegetables can consider supplementing with Natrol^® JuiceFestiv™, which is full of organic produce featuring a rainbow of fruit and veggie colors.”^†

Each JuiceFestiv™ box offers a two-month supply, taken as directed, with one bottle (120 capsules) of Natrol^® FruitFestiv™ and one bottle (120 capsules) of Natrol^® VeggieFestiv™, providing a full spectrum of naturally occurring colors from fruits and vegetables, including grasses and sea vegetables. FruitFestiv™ has the healthy pigments blue, purple, and red, most often found in “Superfruit” berries, plus orange and yellow commonly found in citrus, papayas, and peaches. VeggieFestiv™ includes the healthy pigments green, red, orange, and yellow.^†

Taken together, the FruitFestiv™ and VeggieFestiv™ formulas are enhanced by the addition of powerful antioxidants, probiotics, and digestive enzymes. The average U.S. SRP per JuiceFestiv™ box is $26.83 (costing significantly less than JuicePlus+^®).^†

Natrol, Inc. is a premier marketer, manufacturer, and distributor of nationally branded nutritional products. Natrol supplements are available at health food, drug and grocery stores, mass market-retailers, Natrol.com, and other online retailers. For more information, interested persons can go to www.Natrol.com, or call 1-800-2-NATROL (1-800-262-8765).

About Natrol – Nourishing the Potential of Mind and Body ^SM

Natrol, Inc., headquartered in Chatsworth, CA, is a wholly owned subsidiary of Plethico Pharmaceuticals Limited. Plethico Pharmaceuticals Limited (BSE: 532739.BO: PLETHICO), an herbal/nutraceutical-focused Indian Company, engages in the manufacture, marketing, and distribution of pharmaceutical and allied healthcare products in India and internationally.

Natrol, Inc. has a portfolio of health and wellness brands representing quality nutritional supplements, functional herbal teas, and sports nutrition products. Established in 1980, Natrol’s portfolio of brands includes: Natrol^®, MRI, Prolab^®, BioSil^®, Laci Le Beau^®, Promensil^®, Trinovin^®, Nu Hair^®, and Shen Min^®. The company also manufactures supplements for its own brands and on behalf of third parties.

Natrol distributes products nationally through more than 54,000 retailers, as well as internationally in over 40 other countries through distribution partners and its UK subsidiary. For more information, call 1-800-2-NATROL (1-800-262-8765) or visit www.Natrol.com.

Sam’s Club^® is a registered trademark of Wal-Mart Stores, Inc.

SelenoExcell^® is a registered trademark of Cypress Systems, Inc.

JuicePlus+^® is a registered trademark of NSA International, Inc.

*One daily serving, per person, while supplies last.

**For a daily 2,000-calorie intake, with higher or lower amounts depending on daily calorie level.

^†These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Consult your healthcare professional prior to use if you have or suspect a medical condition, are taking prescription drugs, or are pregnant or lactating.

¹ . Blanck HM, Gillespie C, Kimmons JE, et al. Trends in fruit and vegetable consumption among U.S. men and women, 1994-2005. Prev ChronicDis. 2008;5 (2).