Business Wire Debuts Major Enhancements to its NewsTrak Access Report

New Measurement Data; Report Now Available for Two Years

SAN FRANCISCO--(BUSINESS WIRE)--Business Wire today announced major enhancements to NewsTrak Access, a measurement report which provides Business Wire members with value-added information of some online activity for their press release.

“The NewsTrak Access report is just one of many services we regard as a critical tool in assisting our clients to meet their communication goals.”

NewsTrak Access provides a summary of viewer interaction from BusinessWire.com and BusinessWire.com-hosted news pages, in addition to other sites for some portions of the report. The new report comprises of two viewer communities: Journalists registered with PressPass, an online service exclusively for members of the media; and a second section encompassing all registered users of BusinessWire.com as well as unregistered users and/or media.

Key new additions to NewsTrak Access include:

• Search Terms: The report has added search terms used to find the press release. This valuable information can be incorporated into future news releases to improve search optimization.
• Referral Links: This new feature identifies web pages from which users clicked through to releases on the Business Wire site from other sites such as CNN Money and Engadget. Additional data show returning visitors; that is, the percentage of viewers who have previously looked at a press release (on the Business Wire website) issued by the same company.
• Link Report: This provides the number of clicks occurring on links in the news release text as submitted by the Business Wire member.
• Social Media: If someone viewing the press release submits it to a social media site such as FaceBook or MySpace, NewsTrak Access will include these details.

NewsTrak Access will continuously update for two years – a 2300% increase from the previous one month availability. The report is now better organized and includes more graphics and charts to better understand the information.

“We are excited about the new features just added. We believe the new information will help our members better understand their online audience and empower them to tailor future communications to this interested group,” said Senior Vice President of Marketing Thomas Becktold. “The NewsTrak Access report is just one of many services we regard as a critical tool in assisting our clients to meet their communication goals.”

The NewsTrak series of reports, comprising of NewsTrak Reach, NewsTrak Posting and NewsTrak Access, are included at no additional charge with most circuits when submitted via Business Wire Connect.

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information web sites, business-to-business decision-makers and consumers worldwide. With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to dozens of international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa.

The Business Wire news network is powered by its patented NX high-speed data platform and supports XML, XHTML and XBRL code to deliver the most sophisticated news file to enhance news release interactivity, customization and search engine optimization. Business Wire has 31 bureaus in cities including New York, San Francisco, Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney with reciprocal offices throughout the world. Business Wire was founded in 1961.